Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. ” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

Stern + Associates

JUNE 29, 2023

” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Stuart Bruce

JANUARY 26, 2016

Yet another interesting question from a potential client wanting help to measure the ROI of public relations. There are lots of financial numbers you can report on that aren’t ROI. For example you replace one tactic with another lower cost one that generates the same or better results and measure the financial saving.

Measurement 60

Measurement Financial Analysis Publicity 60

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” By nurturing these relationships, organizations see their time and financial investments return as their solutions are adopted for best understanding customer need.

Local 99

Local Community Ethics Education 99

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. Prof Dr Shannon Bowen identified five situations where management calls on the expertise of public relations practitioners, including an organisational crisis, ethical dilemma and issues high on the media agenda. Listening, planning and measurement have expanded in scope and usage.

Internal 78

Internal International Communications Employee 78

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. It made our clients’ work easier, better and even financially safer — building loyal customers and repeat business. People noticed us.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We always have met our challenges — this is one of the things that has made us great.

Survey 132

Survey Ethics Leadership Financial 132

Reputation Us

JULY 14, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. lending to marijuana businesses)?

Banking 60

Banking Reputation Financial Government 60

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Reputation Us

JULY 13, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. lending to marijuana businesses)?

Banking 60

Banking Reputation Financial Government 60

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

The character has many ethical and personal questions. But he is effective in his work if we measure it by the results of his clients' desires. Or will you experience negative financial consequences? I've made valuable observations about what makes Ray Donovan successful in his business.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

NOVEMBER 16, 2016

Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. This plan brings vision, intention and qualitative and quantitative measures to track our progress. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 3, 2020

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. These elements are key to achieving increased profitability and long-term financial success. By being socially responsible, a company demonstrates that it incorporates ethical practices into how it does business.

Reputation 60

Reputation Corporate Survey Employee 60

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Prevent a Virtual Earnings Call Disruption: Ensure your platform has security measures that prevent unauthorized access or disruptions from uninvited guests.

Conference 52

Conference Government Retail Analytics 52

Shift Communications

APRIL 22, 2015

We expect clients to be professional and to measure up to our values – like honorable – too. In those cases, the writing is on the wall that this isn’t a long-term match, especially if the client proposes something that would violate our ethics. Financial reasons. Yelling at our staff isn’t productive or professional.

Financial 60

Financial Agency Internal International 60

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

OCTOBER 4, 2020

The pandemic has shown that good financial management is essential for survival. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. As an Institute we need to put our finances on a sound footing. Even before the Coronavirus they stood at less than a basic three-months turnover level.

Meeting 78

Meeting Government Energy Employee 78

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Critical Mention

JUNE 22, 2017

We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Understanding the ethics of sharing. Many have paid financial penalties. The Internet makes it super-simple to use content with just a click. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Understanding the ethics of sharing. Many have paid financial penalties. The Internet makes it super-simple to use content with just a click. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Practical Law Construction

MAY 20, 2020

The TCC has recently grappled with these issues in A Company v X and others , granting an injunction to restrain a group of expert witness companies from providing both delay and quantum expert services, despite setting up different teams, in different countries and putting in place measures to protect confidentiality. Was the duty breached?

Groups 52

Groups Company Construction Policies 52

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. PR Measurement: A Pulse Check on How Communicators Show Value. Indeed, I agree.

Agency 95

Agency Trends Marketing Survey 95

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!) they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. What measure has it decided to use? Q19) Is it now ethically acceptable to pay an influential blogger or someone with a large social media following to produce branded content on behalf of a client?

Journalism 28

Journalism Radio Report Advertising 28

PR Conversations

OCTOBER 27, 2023

Problems such as global warming and the current global financial crisis affect everyone in the world, and I think public relations people should work to get organizations to think about these broadly shared problems. Thus, they are not really measuring “public” opinions. I would have to ask what you mean by “public opinion.”

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

OCTOBER 21, 2023

Again, the main motivation doesn’t appear to be financial. More people than ever are pursuing social validation measured digitally by likes and shares. Ethics, however, aren’t just about consequences. ” But what explains the abundant supply of ceremonies for sale?

Ethics 98

Ethics Trends Analysis Financial 98

Newsfile

JANUARY 30, 2024

In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Fragmenting along the lines of trust

Marketing 190

Marketing Content Marketing Data Social Media 190