Cision

SEPTEMBER 12, 2017

Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations.

Measurement 223

Measurement Media Financial Technology 223

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? For example, a financial services firm was eager to reach women over 45 in a specific area who are interested in financial planning and retirement. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.

Measurement 154

Measurement How To Guidelines Analytics 154

Contently - Strategy

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

Financial 82

Financial Strategy Government Leadership 82

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 186

Trends B2C Video Measurement 186

5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

Consumer 78

Consumer Financial Ethics Banking 78

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Smart collaboration is the best way to accomplish a company’s strategic, financial, and talent goals. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As

Measurement 62

Measurement Automotive Employee Financial 62

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). That was clear from my six-month update post earlier this year. . #8

Financial 101

Financial Government Writing LinkedIn 101

Mark My Words

MARCH 20, 2020

Clearly, there will be a financial shock to many, but there are widely spaced realities too. It is hard enough to deal, to cope, with a severe challenge when it is occurring, let alone when we start imagining the worst case, the biggest downside. Therein, breakdown lies. Keep safe out there and please do not borrow worry.

Measurement 78

Measurement Leadership Crisis Financial 78

Agility PR Solutions

AUGUST 7, 2018

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The research also measures behavior, attitude and […]. The research also measures behavior, attitude and […]. The post Financial services marketing trends—how do banks acquire customers today?

Banking 60

Banking Financial Trends Marketing 60

PR in High Definition

MAY 31, 2017

Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness. Again, this is true and not true.

Measurement 48

Measurement Financial Comparison Advertising 48

Stuart Bruce

MAY 20, 2016

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Agility PR Solutions

DECEMBER 8, 2022

Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People.

Employee 85

Employee Data Financial Measurement 85

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Onclusive

DECEMBER 30, 2020

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. Speaker Info. Dan Beltramo. Onclusive.

Communications 195

Communications Financial Corporate Leadership 195

Presspage

FEBRUARY 8, 2024

For example, when using ESG data to quantify its impact on financial performance, IROs can inform investors on how a company’s sustainable practices not only reduce its environmental impact but also positively influence the bottom line. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Stuart Bruce

JANUARY 26, 2016

Yet another interesting question from a potential client wanting help to measure the ROI of public relations. There are lots of financial numbers you can report on that aren’t ROI. For example you replace one tactic with another lower cost one that generates the same or better results and measure the financial saving.

Measurement 60

Measurement Financial Analysis Publicity 60

Wadds Inc.

MAY 1, 2024

The Associated Press and the Financial Times are among the first to broker deals with OpenAI to license their content as training data for the ChatGPT model. These models require regular updates with contemporary data to stay up-to-date. “ Copyright is a blind spot and liability for many organizations.

Training 59

Training Survey Data Wikipedia 59

Agility PR Solutions

JANUARY 22, 2023

2022 has, by any measure, been a difficult year in Europe. However, 2023 will be an important year for the financial services sector and […] The post 5 forces that will shape international finance in 2023—and what they mean for communicators appeared first on Agility PR Solutions.

Internal 85

Internal International Communications Energy 85

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging.

Software 150

Software Financial Measurement Report 150

Stephen Waddington

JUNE 6, 2020

The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Organisations focused purely on financial performance have been hit hard by the crisis. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line.

Reputation 153

Reputation Financial Case Study Banking 153

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? Her mission is to help consumers stay financially savvy by helping them compare cd rates. Look out for traps.

Creativity 97

Creativity Measurement Print Analysis 97

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 90

Publicity Measurement Privacy Guidelines 90

Katie Paine's Measurement Blog

APRIL 19, 2017

The Word of Mouth Marketing Association on the financial impact of word of mouth marketing. The post Ten Great Reads on Measuring Influence appeared first on Paine Publishing. From Hootsuite, a template for developing influencer marketing strategy. Webbiquity’s B2B Marketing […].

Measurement 45

Measurement Financial B2B Strategy 45

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. See our first article in this series on the financial benefits of managing your reputation.

Reputation 78

Reputation Financial Consumer Survey 78

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78