Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

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PR 20/20

OCTOBER 5, 2016

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. From digital marketers to top brands, everyone is making the most of influencer marketing. But, why is there such hype about influencer marketing?

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Infographics Marketing Study Product Launch 84

Inbound PR

JULY 3, 2018

74% of organisations globally conduct inbound marketing as their primary approach to marketing. According to the research then, 26% of organisations are not using inbound marketing. How to Get Started with Inbound Marketing [Infographic]. I've seen this first-hand during my consulting days.

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Infographics How To Marketing Company 48

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

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PR 20/20

SEPTEMBER 17, 2014

Marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. Smart marketers who are able to adapt and overcome the challenges in their paths can exceed ROI expectations and outperform their competition. The infographic below highlights some of our favorite findings.

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Solo PR Pro

APRIL 11, 2017

Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. It also highlights areas that still need improvement.

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Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

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Sword and the Script

MAY 19, 2015

The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends . Voice of Customer.

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Infographics Customer Service Exercises Software 60

PR 20/20

JULY 1, 2016

Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. While some people like to interchange the two terms, link building and content marketing are very different from one another. Content Marketing & Link Building: Two Peas in a Pod.

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Infographics Content Marketing Marketing SEO 45

Agility PR Solutions

AUGUST 15, 2018

The post Physical stores are here to stay—this infographic shows you why appeared first on Agility PR Solutions. It is true that the number of people who are heading online to do their shopping is on the rise, but this doesn’t […].

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Axia PR

AUGUST 23, 2017

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. As you dive deeper, however, topics will be harder to find.

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Infographics How To Print Content Marketing 48

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Nick Bell is the VP of Marketing Communications at Cision.

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Infographics Brand Branding Video 72

Solo PR Pro

APRIL 7, 2015

Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. While there was a time when the rush to create infographics resulted in a lot of crazy-looking.jpegs with no purpose, we now have tools (such as Canva , Infogr.am , Piktochart , Visual.ly

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PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

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Solo PR Pro

MAY 10, 2016

Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. The 10 easy steps will keep you focused on measuring what matters to your client.

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Norton's Notes

OCTOBER 21, 2014

I know how long a good infographic can take. Amusing Marketing Social Media Training and Tips infographic world' I found this on here but I would love to know who created it originally as I like a good sense of humour and I would like to credit them.

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Infographics Social Media Media Training Media 56

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

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Infographics SEO eBook Google 82

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. It is also a good resource to keep you on track when you are tasked with content marketing. The Epic Content Cycle Infographic from SmartBlogger.com. We'd love to hear your feedback.

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PR 20/20

JULY 14, 2015

Marketers love data, and with good reason. Enter infographics. An infographic defined is a data-rich visualization of a story or a thesis used to educate, inform, build brand awareness and create inbounds links. Read on to learn how and why infographics can add value to your marketing efforts.

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Solo PR Pro

OCTOBER 18, 2016

More channels are beginning to add similar features making it more difficult to determine the best platform for your social media marketing efforts. This helpful infographic from MarketingProfs provides a useful illustration of the two to help you decide which is best for your needs.

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Infographics Instagram Social Media Marketing 40

PR 20/20

FEBRUARY 11, 2016

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. There are only a few days left to do a big push for marketing promotions, so it’s time to kick it up a notch. The following is a guest post by Sabrina Fenster.

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PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

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PR 20/20

SEPTEMBER 29, 2015

Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. The following is a guest post by Nick Steeves. Nick is Chief Product Officer at Wishpond.

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Infographics Data Case Study Web 40

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications.

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Content Marketing Case Study Marketing Data 309

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

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Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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Infographics Social Media Media Survey 60

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Unfortunately, the results have not always been positive.

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5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

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Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

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Survey Marketing B2B Study 176

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. Recent B2B marketing video statistics.

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Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Plan ahead of time.

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5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

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Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

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PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

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Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

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Content Marketing How To Marketing Infographics 240

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

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Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

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