Trending Articles

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Amazon’s Affiliate Marketing Program: The Cornerstone of a Retail Giant’s Success

Ronn Torossian

Learn how Amazon's affiliate marketing program became a key driver of its success through trust, scalability, and a vast network of content creators worldwide The post Amazon’s Affiliate Marketing Program: The Cornerstone of a Retail Giant’s Success appeared first on.

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10 New Year’s Resolutions for Public Relations Professionals

PRSay

As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.

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Exploring the intersection of AI and journalism—and the implications for media ethics

Agility PR Solutions

Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity. From AI-driven content creation to sourcing information and analyzing […] The post Exploring the intersection of AI and journalismand the implications for media ethics fir

Ethics 105
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New award scheme recognises £457 million market of 8,000 practitioners

Wadds Inc.

Are you an independent practitioner? Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Inclusive Beauty Marketing: The Role of Representation and Accessibility

5W PR

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. By embracing a wider range of beauty standards and catering to diverse needs, brands are not only fostering a more inclusive society but also driving significant business growth.

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Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025

PRSay

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our cl

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6 steps for analyzing competitor keywords for better market understanding

Agility PR Solutions

Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword analysis empowers businesses to stay ahead by identifying gaps, refining strategies, and seizing untapped opportunities.

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PR at a crossroads

Steve Barrett on PR

PRWeek convenes its editorial team for the first podcast of 2025 to look forward to Feb. 4s critically important PRDecoded conference where the biggest industry issues will come under the microscope.

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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Future of Fintech Marketing: Trends to Watch in 2025

Ronn Torossian

Explore key fintech marketing trends for 2025, from AI-powered personalization and voice marketing to metaverse integration, embedded finance and sustainable practices. The post The Future of Fintech Marketing: Trends to Watch in 2025 appeared first on.

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Unpacking communicators’ predictions for generative AI with the Stories and Strategies podcast

Sword and the Script

Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The post titled, Machina or ex-machina: ~40 marketing and comms predictions for 2025 , included mixed views of generative AI.

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PR campaigns that transform climate data into global climate action

Agility PR Solutions

As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. It almost demands that it become global storytelling, relatable, and mobilizing. A PR campaign is […] The post PR campaigns that transform climate data into global climate action first appeared on Agility PR Solutions.

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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

Many are realizing that old-fashioned link building just isn’t enough these days. Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” One of the brands making this switch has been Clearlink. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

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Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry

Ronn Torossian

Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.

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The Crisis of Misinformation vs. The Crisis of Belonging [CommPRO]

Notified

The loss of consumer trust isnt simply tied to misinformation; its a deeper challenge that we need to explore more closely.

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Dear journalists: We’re sorry for all the bad pitches—and 6 ways PR promises to improve

Agility PR Solutions

Lets face it: youve seen some terrible pitches. PR pros have hit send on press releases about products youd never cover, addressed emails to Dear [Insert Random Name Here], and pitched stories so irrelevant, you wondered if theyd mixed up their media lists entirely. On behalf of PR professionals everywhere: were sorry. But lets dig […] The post Dear journalists: Were sorry for all the bad pitchesand 6 ways PR promises to improve first appeared on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Tips for A Successful Auto Supplier PR Campaign

Bianchi Biz Blog

A successful PR campaign for an auto supplier goes beyond just media coverage. It requires a well-thought-out strategy, a clear message, and the right channels to reach key stakeholders. Whether you’re aiming to build brand awareness, strengthen relationships with your customers, or highlight innovation, here are four tips to keep in mind to help your auto supplier PR campaign succeed: Understand your Audience: Success is only possible when you understand and reach your key targets.

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How Freemium Models Drive Conversions in SaaS: Tips for 2025

5W PR

The freemium model has proven to be a powerful strategy for SaaS companies, enabling them to acquire a large user base and convert them into paying customers. As the world moves into 2025, this model remains a cornerstone of many successful SaaS businesses. By understanding the key principles and implementing effective strategies, brands can optimize their freemium model to drive significant conversions.

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Mastering the Art of Media Pitches in 2025: A Guide for the Modern PR Professional

Ronn Torossian

Learn how PR professionals can create effective media pitches in 2025 with personalization, multimedia content and authentic storytelling to build lasting journalist relationships The post Mastering the Art of Media Pitches in 2025: A Guide for the Modern PR Professional appeared first on.

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#MediaMonday – Josh Kristianto

HMA Public Relations

Happy #MediaMonday! Check out the latest feature to meet Josh Kristianto, a reporter for ABC15 Arizona. Josh shares how he got his start as editor-in-chief of his high school newspaper, growth pitches he is looking for, favorite stories to work on and more. Take a look!

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The intersection of PR, digital marketing, and emerging technologies: A look at Tesla and beyond

Agility PR Solutions

In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. These elements, when aligned, create compelling narratives that not only capture attention but also foster long-term loyalty among consumers.

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Coffee with a Journalist: Andrew Couts, WIRED

OnePitch

Andrew Couts is a Senior Editor of Security and investigations at WIRED.

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

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The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry

Ronn Torossian

Top casino PR programs in 2025 focus on responsible gaming, social responsibility & community engagement while leveraging new tech and influencer partnerships The post The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry appeared first on.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The power of AI in communication with Shel Holtz | Podcast

Axia PR

Shel Holtz shares insights on leveraging AI tools in corporate communications, ethical considerations, and preparing for the future of AI in PR.

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Exploring the benefits of co-branding and partnership marketing

Agility PR Solutions

The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver superior customer experiences. These collaborations create win-win scenarios where businesses benefit from shared resources, expertise, and credibility, often […] The post Exploring the benefits of co-branding and partnership

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OER: a simple framework for marketing and comms measurement

Sword and the Script

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. Thats according to a survey of 378 senior marketing leaders by Gartner which was published recently. CFOs edged out CEOs by one percentage point and topped the head of sales by nine percentage points.