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Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money. Whether assisting women through major life transitions like divorce or widowhood or helping them take control of their long-term financial plans, she provides expert g
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the yearsfrom production delays and self-driving accidents to issues with labor rights, environmental concerns, and the handling of CEO controversies.
Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. The digital gaming landscape demands sophisticated PR strategies that go beyond traditional marketing approaches. As competition intensifies and regulations tighten, PR teams must craft compelling narratives that build trust while maintaining compliance.
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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!
By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of… Continue reading Show Up to Lead.
By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of… Continue reading Show Up to Lead.
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Those who quit will never know how close they were to success, which is why its the setbacks, not the successes, that sow the seeds of a good business story All overnight night success takes 10 years. That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. It famously took Bezos and Amazon close to a decade before it turned into a profit.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I pride myself on staying away from hyperbole and showy adjectives. Still, theres no getting around that today is a big day. We have acquired CCGroup, the top tech-focused consultancy in the UK. The Agency has enjoyed many milestones over the years.
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes were witnessing in: Customer behaviors: According to a McKinsey study, the COVID-19 pandemic changed customer lifestyles and how they research and buy […] The post How to use competitive media monitoring to stay ahead in 2025 first appeared on Agility PR Solutions.
Security breaches cost companies an average of $4.45 million in 2023, according to IBM’s Cost of a Data Breach Report. This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. While many organizations focus on incident response, the most successful cybersecurity programs prevent crises through methodical preparation and constant vigilance.
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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
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Clients have a lot of good ideas. They sometimes have bad ones, too. Thats the heart of what makes a good communicator. Its about refining ideas and turning them into strategic successes. A bad press release idea that might work better as a blog post or thought leadership piece. And sometimes, a well-performing blog post is the perfect basis for a press release.
In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise. But in 2025, some small tech companies have proven that creativity, […] The post 5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact first appeare
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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Learn how AI, AR, personalization and video content will transform social media marketing by 2025, with key trends and strategies for brands to stay ahead. The post Social Media Marketing Trends in 2025 The Next Frontier of Digital Engagement appeared first on.
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At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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Explore how luxury brands use digital marketing to maintain exclusivity while engaging with new audiences through social media, influencers and virtual experiences The post Digital Marketing and the Future of Luxury Goods: Navigating the Challenges of the Digital Age appeared first on.
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