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Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Carla is known for her infectious personality and passion for soulful cooking. From her unforgettable run on Top Chef to her impactful presence in media and food advocacy, Carlas journey is one of reinvention, self-discovery, and the relentless pursuit of authenticity.
Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?
Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends.
The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products and managing brand reputation, is now evolving into a far more complex and strategic discipline.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital market
Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News
Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News
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Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
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A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential. As headlines become harder to parse and narratives shift […] The post Shaping tomorrows leaders: Why teaching kids about PR matters more than ever first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The ski industry faces mounting pressure to address its environmental impact while maintaining profitability and guest satisfaction. As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.
When parting ways with your current PR firm whether to transition to a new agency or bring PR resources in-house ensuring a seamless handoff is crucial. A smooth transition protects your brand, ensures business continuity, and minimizes disruptions to your ongoing PR efforts. While many firms promise quick and easy transitions, it often takes more than 90 days to fully make the shift.
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Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. If they know whats expected of them, even if its not the answer they want, it is helpful to understand what exactly return-to-office will look like for them, she said.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
If youre not measuring your PR efforts, youre operating without clear insight. This means you might waste resources on campaigns that dont deliveror struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a consistent tracking schedule. And, implementing the insights you uncover to refine your PR campaigns. […] The post 10 essential PR metrics every brand should track for success first appeared on Agility PR Solutions.
Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns with
This year, I have earned my Ph.D in adulting, and I navigated simultaneous big-life moments that pushed me to the edge. As I moved between overlapping crises, I still had to work and I am not alone. No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn.
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Axia achieves quick wins to boost your PR ROI early. When you invest in a public relations firm, you want to see results quickly. As your long-term strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment. Quick wins are not just about delivering immediate results.
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All In on the Future of AI GTC brings together the people and technologies shaping the future of artificial intelligence. Its a space where strategy, product, and industry vision converge, and where Offleash clients continue to make their mark. For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations.
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