UK public relations industry backs voluntary code to fix 'broken' pitch process
Wadds Inc.
OCTOBER 28, 2024
Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards.
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