Trending Articles

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Choosing the Right AI Marketing Agency for Your Business

Ronn Torossian

As artificial intelligence (AI) continues to reshape the digital marketing landscape, businesses are increasingly turning to AI marketing agencies to stay competitive and achieve their goals. These specialized agencies provide the tools, expertise, and strategic insights needed to harness the full potential of AI-powered solutions. But with so many options available, how can you determine […] The post Choosing the Right AI Marketing Agency for Your Business appeared first on.

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Reclaim Your Life: Rediscovering Your Midlife Mojo with Sylvia Theisen

PR for Anyone

Sylvia Theisen is a psychotherapist-turned-coach who specializes in helping women regain their “midlife mojo.” With a strong background in social work, psychotherapy, and coaching, Sylvia has dedicated her life to empowering women over 50 to rediscover themselves and find new purpose. She launched her coaching business during the pandemic to address the rising need for guidance, personal growth, and reinvention, and has since become a beacon for women navigating midlife transitions.

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Building trust in brand marketing with transparent and authentic PR strategies

Agility PR Solutions

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.

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Stress Free Thanksgiving

PR for Anyone

On this segment on Good Day DC, I share tips, hacks, and recipes for easy stress-free Thanksgiving entertaining. Full segment coming soon… recipes below Stuffing Muffins Ingredients 3 tablespoon Butter 1 Large Onion 3 Celery Stalks 1 Egg 1 ½ cups Chicken Broth 1 box Turkey flavor Stovetop (or store brand) Stuffing Instructions Preheat oven to 375 degrees and spray muffin tin with cooking spray.

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PR out of the office: Insights from our journey as a remote PR agency

Agility PR Solutions

The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.

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5 Secrets to Stand Out and Become a Media Darling

Garrett Public Relations

Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.

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Dealing with Job Elimination: Navigating Uncertainty

Culpwrit

By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,… Continue reading Dealing with Job Elimination: Navigating Uncertainty The post Dealing with Job Elimination: Navigating Uncertainty appeared first on Culpwrit.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Leveraging Technology to Boost Casino Marketing Campaigns

Ronn Torossian

The casino and gambling industries have long embraced technology to enhance the customer experience, but its role in marketing has grown exponentially in recent years. From artificial intelligence to virtual reality, technology is transforming how casinos engage with their audiences, attract new players, and retain loyal customers. By partnering with a casino marketing agency that […] The post Leveraging Technology to Boost Casino Marketing Campaigns appeared first on.

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Insights from the Miami Tech and Innovation Conference: Resiliency, Creativity, and the Future of Sustainability

5W PR

5WPR’s Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, had the opportunity to attend the Miami Tech and Innovation conference hosted by Calcalist earlier this month. The one-day event brought together thought leaders, entrepreneurs, and investors to discuss the burgeoning tech scene in Miami and the groundbreaking innovations emerging from Israel—a nation navigating the complexities of a still-active conflict.

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Navigating PR in the AI era: How automation is transforming media outreach

Agility PR Solutions

Artificial intelligence is everywhere these days, from the chatbots that answer customer questions online to the algorithms that shape our social media feeds. Now, it’s rapidly transforming how PR professionals approach one of their most critical tasks—media outreach. While AI and automation promise to make outreach faster and more efficient, they also raise questions about […] The post Navigating PR in the AI era: How automation is transforming media outreach appeared first on Agility PR

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Storytelling with data: One page, one chart, one story

NewsWhip

“One page, one chart, one story.” This is Zach Silber’s mantra. As for Zach’s story? That’s far harder to distill into one page. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client. During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Journalist Spotlight | Interview with Mick Rad, Host & Producer at 2SER FM

Medianet Australia

Hi Mick! Thanks again for your time! Firstly, I want to ask about your role at 2SER. What do your roles there entail and how did you come to work at 2SER? And why do you think community radio/outlets like 2SER are more important than ever?

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12 Reporters to Pitch for Holiday Gift Guides

OnePitch

As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time. For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar.

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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., aiming to reach beauty enthusiasts and gain traction in a competitive market. However, a successful launch requires more than just exceptional products—it demands a strategic PR approach that captures audience attention and builds sustained loyalty.

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The digital shift: How small brands are leveraging digital PR for growth

Agility PR Solutions

In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on established media channels, digital PR harnesses the power of the internet and social media, allowing […] The post The digital shift: How small brands are leveraging digital PR for growth appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Introducing a New Era of Combined Social, News, and Influencer Monitoring

NewsWhip

The shift in news consumption News is changing – and merging with social media. Traditional models have given way to a fragmented, multi-platform landscape where billions of networked creators share content in real time. This shift demands a new approach to tracking information, one that ensures comprehensive coverage across both social media and online news sources.

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Reimagining Hero Content with Amber Carnegie of Verve Search

Buzzstream

Is hero content dying? Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They’re not just one piece of content anymore. Instead, they’re campaigns that tag various business groups, such as social, paid, and brand. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore.

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Investor Day Best Practices: 5 Takeaways From Our Recent Webinar

Notified

Investor days are the perfect opportunity to showcase business momentum, communicate a vision and build trust in long-term strategies.

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Product Marketing Techniques to Increase Visibility in the App Store

5W PR

In today’s competitive mobile app market, visibility in the App Store is paramount for success. It’s not enough to create a great app. Businesses also need to ensure that the app will be easily discoverable by potential users. App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Navigating salary expectations in PR and content manager roles

Agility PR Solutions

Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency strategies, PR and content marketing professionals will discover broad and new career paths easily.

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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR.

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#MediaMonday – Cassie Brucci

HMA Public Relations

In today’s #MediaMonday, meet Cassie Brucci, a writer for Phoenix New Times and AZ Foothills. Find out more on Cassie and her coverage which includes food and restaurant news, luxury lifestyle, local events and more. Take a look!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Shaping Digital Perceptions: How PR Defines and Elevates Your Brand

5W PR

In this digital era, where information travels at lightning speed, public relations has become more essential than ever. PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. A cornerstone of effective PR is stakeholder engagement.

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Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR strategies

Agility PR Solutions

Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength. This is why understanding financial metrics isn’t just about numbers; it’s about shaping a narrative that aligns […] The post Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR

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Journalist Spotlight | Interview with David Richardson, Executive Producer at Channel 9 - Darwin News

Medianet Australia

Hi David! Thanks again for speaking with me! Firstly, could you tell me about your role as Executive Producer? What does this entail and what does your current media cycle look like? Executive Producer in a smaller newsroom is a Jack of all Trades. You are combining the roles of Chief of Staff, EP, script manager and sub-editor while also finding stories, compiling and reporting yourself, and acting as mentor to the younger staff members.

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