Ronn Torossian
JANUARY 17, 2025
Learn how to effectively market your brand to male audiences on TikTok, with strategies for authentic content, influencer partnerships & engagement tactics. The post Marketing on TikTok for Men: A Strategic Guide to Reaching the Male Audience appeared first on.
Agility PR Solutions
JANUARY 14, 2025
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it’s about telling a story that resonates, building trust with audiences, and creating lasting impressions. For businesses of all sizes, PR can be a powerful […] The post The power of PR in building strong community connections first appeared on Agility PR Solutions.
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Onclusive
JANUARY 13, 2025
The post 8 tapes essentielles pour matriser votre planification RP & Marketing en 2025 appeared first on Onclusive.
Remote PR Jobs
JANUARY 14, 2025
The shift to remote work has opened up new possibilities for PR teams, but also presents unique challenges. As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Lets explore how to hire, onboard, and manage your remote team with these essential strategies. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also a
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
JANUARY 16, 2025
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JANUARY 13, 2025
Friends! I started the New Year with a vision board workshop. (Theres something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI.
Prowly
JANUARY 14, 2025
A new tide is coming in PR, and you can either sink or swim. Its not just about AItheres so much more thats going on in the industry right now. In 2024, Prowly listened to your feedback and industry talk to diagnose three main problems PR pros will be facing in 2025 : Problem #1: Pitch engagement is lower than ever before Problem #2: There isnt enough real data to base your PR strategies on Problem #3: Scoring quality coverage takes too much time and effort To help you overcome them, Prowly adde
Agility PR Solutions
JANUARY 13, 2025
Businesses have two factors: opportunities and results. When we effectively blend these two factors, we call it success. But there is always a way to measure this success, and the right way to do it is to perform media monitoring. As a businessman, the success of your business is critical to you, and you cant […] The post The art of media monitoring: Understanding its various usesand how to master it for your clients first appeared on Agility PR Solutions.
The Resolution Blog
JANUARY 16, 2025
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 15, 2025
Learn how major brands mishandled digital PR campaigns and explore key lessons from their mistakes for better social media marketing and customer engagement The post Lessons from Digital PR Disasters appeared first on.
5W PR
JANUARY 13, 2025
In the dynamic world of B2B tech, where innovation reigns supreme, and competition is fierce, B2B PR has evolved beyond mere press releases and product announcements. Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth.
Notified
JANUARY 13, 2025
As we welcome 2025, the field of public relations stands at the cusp of continued transformation. At Notified , we remain committed to advancing the technology and expertise that empower s our clients to embrace these changes and achieve meaningful impact.
Agility PR Solutions
JANUARY 13, 2025
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have established near-monopolies in various sectors, and it often feels like a David vs.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JANUARY 16, 2025
There was a time when someone asked what I did for a living, and I would give them a sly smile and say, Do you watch Scandal ? and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.
Ronn Torossian
JANUARY 14, 2025
Learn how cannabis PR shapes public perception and helps brands navigate legal challenges and social stigma in this evolving industry landscape The post The Cannabis PR Revolution: Shaping Public Perception in a Rapidly Evolving Market appeared first on.
5W PR
JANUARY 15, 2025
The landscape of public relations is undergoing a seismic shift, driven by the rapid advancements of artificial intelligence (AI). No longer confined to traditional press releases and media outreach, modern PR campaigns and public relations firms are embracing AI to craft compelling narratives that resonate deeply with audiences. Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization.
Notified
JANUARY 14, 2025
Creating an e ffective press release is all about smart formatting. With just a few simple tweaks, you can make your news more enticing for journalists and consumers alike.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 15, 2025
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting with worldwide audiences. This makes cultural sensitivity one of the PR trends in 2025.
HMA Public Relations
JANUARY 16, 2025
In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.
Ronn Torossian
JANUARY 12, 2025
Learn how small brands can leverage micro-influencers to build authentic connections, increase brand trust and drive sales through effective influencer marketing The post Influencer Marketing for Small Brands: Unlocking the Power of Authentic Connections appeared first on.
5W PR
JANUARY 10, 2025
The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Notified
JANUARY 10, 2025
Thanks to social media, our world has become more visual. And i n 2025, press releases must also go beyond text to capture attention and drive engagement.
Agility PR Solutions
JANUARY 15, 2025
Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go? Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is and […] The post What is PR, Uncle Curtis?: One way to explain public relations to a childwrite a childrens book!
Steve Barrett on PR
JANUARY 16, 2025
Twelve of the biggest events of the past fortnight that demonstrate the evermore complicated environment communicators must operate within as a new year rockets forward.
Ronn Torossian
JANUARY 11, 2025
Learn how financial PR professionals navigate Latin America's diverse economies and cultures to build trust and communicate effectively with stakeholders The post Financial PR Done Right in Latin America: Connecting with Diverse Economies and Cultures appeared first on.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
JANUARY 14, 2025
In the dynamic and ever-evolving landscape of niche tech, building strong media relationships through tech PR is crucial for visibility, credibility, and, ultimately, success. Securing media coverage can amplify messages, reach new audiences, and establish the company as a thought leader within its specific domain. However, navigating the media landscape in niche tech requires a strategic and nuanced approach.
MaccaPR
JANUARY 13, 2025
Prepare yourself, and your clients, for the year ahead Welcome to 2025! The world and how we live within it is shifting every day. Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Here are four predictions relating to AI, media consumption habits, cross-functional comms alignment and crisis communications and how to best prepare for the ye
Agility PR Solutions
JANUARY 14, 2025
Client education has become indispensable in the modern PR and communications landscape. By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. The ROI of client education extends beyond surface-level benefits, offering long-term advantages for clients and service providers.
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