The Resolution Blog

NOVEMBER 4, 2024

PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet. If you’re curious about […] The post Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets) appeared first on PR Resolution — by CoverageBook.

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PR for Anyone

NOVEMBER 5, 2024

Stacey Levy is the founder and CEO of Ellie’s Army, a nonprofit organization dedicated to supporting families with children and young adults facing life-threatening illnesses. Stacey’s journey started with her daughter, Ellie, who battled cystic fibrosis from birth. In this episode, Stacey shares the inspiring story of her daughter’s resilience, humor, and incredible will to live.

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Agility PR Solutions

NOVEMBER 3, 2024

While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and contributing to lead nurturing is often overlooked. However, if […] The post 3 smart strategies for aligning your PR strategy with B2B lead scoring appeared first on Agility PR Solutions.

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Prowly

OCTOBER 31, 2024

Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have a short guide that will help you find the exact journalist your story needs.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Mindful Marketing

NOVEMBER 2, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing. One point of differentiation I wouldn’t have imagined when I started blogging about ethics 10 years ago is this: My book is written by a human.

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Agility PR Solutions

NOVEMBER 4, 2024

It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the election. But 2024 election coverage hasn’t been the only obstacle for PR pros to navigate […] The post Breaking through a nonstop news cycle in 2025: Tips for healthcare PR appeared first on Agility PR Solutions.

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Buzzstream

OCTOBER 30, 2024

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Was it different in each industry?

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Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking.

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NewsWhip

NOVEMBER 5, 2024

Staying on top of industry shifts and narratives isn’t just a matter of tracking mentions; it’s about seeing the bigger picture. Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. With NewsWhip, teams can monitor key narratives, track evolving public interest, and recognize where conversations might be headed before they’re swept up in them.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. At the core of effective PR lies the development of compelling messages. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

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Agility PR Solutions

NOVEMBER 3, 2024

The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which bought Tribune Publishing for $663 million and then cut […] The post Why local news is crucial to public trust in the media—and how to preserve it appeared first on Agility PR Solutions.

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PRSay

NOVEMBER 4, 2024

A longer version of this article first appeared in the October issue of PRSA’s award-winning publication Strategies & Tactics. We are reposting here on the eve of Election Day 2024. For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand and Marketing Officer Tina Beaty.

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HMA Public Relations

NOVEMBER 4, 2024

Happy #MediaMonday! Curious about the trends shaping the automotive world? Our Detroit partner agency, Bianchi Public Relations, recently caught up with Sebastian Blanco, editor-in-chief of Automotive Engineering Magazine, to learn more about the types of engineering stories he's looking for and how PR pros can help.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Culpwrit

NOVEMBER 3, 2024

By Gur Tsabar The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just… Continue reading How Your PR Career Can Drive Social Change by Breaking All the Rules The post How Your PR Career Can Drive Social Change by Break

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Institute for Public Relations

NOVEMBER 3, 2024

IPR is featuring research and some of the many Native American pioneers who have had an impact on the world in celebration of Native American Heritage Month. Dennis Banks was born on April 12, 1937, on Leech Lake Reservation in Minnesota.

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Agility PR Solutions

NOVEMBER 3, 2024

Black Friday sales can make or break more than Q4 for ecommerce businesses. People are less likely to queue overnight these days. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you can’t afford to miss out. The competition is fierce. […] The post A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement appeared first on Agility PR Solutions.

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5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

NewsWhip

OCTOBER 30, 2024

CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond?

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OnePitch

OCTOBER 31, 2024

When pitching, even the most well-meaning PR reps can make mistakes that send chills down a journalist’s spine. With inboxes full of messages vying for attention, reporters quickly notice when something feels “off” about a pitch. If you’ve caught episodes of our Coffee with a Journalist podcast, certain pitching missteps are more frightening than others.

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Notified

NOVEMBER 4, 2024

In this blog, we showcase GlobeNewswire by Notified press releases across industries – everything from tech and finance to automotive and healthcare.

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Agility PR Solutions

NOVEMBER 4, 2024

As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. This op-ed explores how organizations can leverage social media analytics to enhance their cybersecurity PR […] The post Enhancing cybersecurity PR strategies with social med

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the

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Culpwrit

NOVEMBER 2, 2024

By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and… Continue reading Ruth Edelman’s “Top 10 Tips for a Purposeful Life” The post Ruth Edelman’s “Top 10 Tips for a Purposeful Life” appeared first on Culp

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HMA Public Relations

OCTOBER 31, 2024

Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!

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Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. With all of the Helpful Content Updates going on, I feel this went overlooked. But it had some major repercussions in the link building and SEO industry. After evaluating 50 sites in the SaaS space , more than half of the sites were hit by the Link Spam Update.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Agility PR Solutions

NOVEMBER 4, 2024

In today’s rapidly evolving digital landscape, the emergence of AI has ushered in a new era of possibilities and challenges for businesses across all sectors. As organizations strive to stay competitive and relevant, the role of digital agencies has become more crucial than ever. These agencies are not just service providers; they are strategic partners […] The post The critical role of digital agencies in the AI era appeared first on Agility PR Solutions.

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OnePitch

OCTOBER 30, 2024

One of PR professionals' most common challenges is knowing the right way to contact journalists. The majority of the discussion is typically around the first touchpoint—what is the right format, subject line, and content to make your message resonate with your audience. On our "Coffee with a Journalist" podcast, we bridge the gap between journalists and publicists by offering tips on crafting the perfect pitch.

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Axia PR

NOVEMBER 1, 2024

How to not land in hot water during election season The Great Turnaround: Mountain Dew 60-second close: Audience connection takes choosing the right medium

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