Sat.May 04, 2024 - Fri.May 10, 2024

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New research finds brands are struggling to deliver video-rich experiences at scale

Agility PR Solutions

Virtually every brand and business out there knows that video marketing is critical today, and they’re getting off to a good start—but new research from video technology platform Cloudinary reveals that it’s post-production challenges that are causing problems, and that brands will struggle to scale their video usage and harness critical customer engagement opportunities if […] The post New research finds brands are struggling to deliver video-rich experiences at scale appeared first on Ag

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RepUs Testimonial: President & CEO Cathy Pace, Allegacy Federal Credit Union

Reputation Us

ReputationUs has been honored to partner with the Allegacy Federal Credit Union team for more than three years. We are honored and humbled to received former President and CEO Cathy Pace’s testimony. “The value that the RepUs team provides me and our Allegacy Federal Credit Union team is immeasurable. They constantly safeguard our brand, offer meaningful counsel when it matters most, and their content development is spot-on.

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6 easy ways PR agencies can start using AI

Axia PR

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.

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#MediaMonday – Cynthia Sassi

HMA Public Relations

11 years since her first #MediaMonday feature, Cynthia Sassi, president and founder of Fabulous Media Group, returns to share an exciting update on her company's expansion and the stories she is looking for nationwide. Meet Cynthia and learn more about her fabulous outlets in this post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The role of PR in crisis management during a cybersecurity breach

Agility PR Solutions

We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless, cybersecurity breaches happen. They cause damage not only to the property and value of companies but […] The post The role of PR in crisis management during a cybersecurity breach appeared first on Agility PR Solutions.

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Why crypto’s PR problems are so pronounced on Wikipedia

Agility PR Solutions

After a rough 2023, crypto has had something of a rebound in 2024 as Coinbase posted a profit for the first time in two years and Bitcoin reached a record high. Even with these gains, though, the industry remains mired in the trough of disillusionment due to overinflated expectations and lingering bad vibes from the […] The post Why crypto’s PR problems are so pronounced on Wikipedia appeared first on Agility PR Solutions.

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Taking the pulse of Generative AI’s progress and new challenges: Adoption is moving fast, but new research finds organizational change is key

Agility PR Solutions

The march to AI maturity is moving steadily along, with a large majority of brands and businesses embracing the tech and using it in the operations to some degree. With a focus on the productivity promises of Generative AI, new Deloitte research takes the pulse of where companies are along the maturity continuum, and what […] The post Taking the pulse of Generative AI’s progress and new challenges: Adoption is moving fast, but new research finds organizational change is key appeared first

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Navigating the security imperative in financial communication AI tools

Agility PR Solutions

As artificial intelligence weaves itself into financial communications, it redefines the traditional boundaries of how organizations manage investor relations and sensitive financial data. This technological infusion presents unprecedented opportunities but also brings with it a heightened need for rigorous security protocols. For public relations and communications professionals, understanding and addressing these security dynamics is not […] The post Navigating the security imperative in

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AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because of AI’s impact

Agility PR Solutions

The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to optimize AI’s output. But new research from young professionals’ support platform Intelligent.com examining […] The post AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why digital accessibility should be part of every PR professional’s strategy

Agility PR Solutions

As a PR professional today, digital accessibility is not just a technical requirement; it’s a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal standards but also open your brand to a broader audience, enriching user engagement and ultimately positively impacting your […] The post Why digital accessibility should be part of every PR professional’s strategy appeared first on Agility

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As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required standards

Agility PR Solutions

For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout the EU and in California, with other areas surely to follow suit in the near […] The post As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required stand

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