Trending Articles

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Franchise Marketing Done Right: Lessons from Successful Brands

Ronn Torossian

Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.

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3 Ways to Edit Before You Write

PRSay

Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. William Zinsser was wrong. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. After that, comes the hard part: cutting it to three. Communicators have been following that advice since the book was published in 1976.

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Get Plugged In to Black Business Trends

Business Wire

Black History Month is THE time to reflect on the pioneering and historical accomplishments of African Americans throughout the nation. It is also the time to chart your own course and define your footprint in the reality of life. Its time to get plugged in to Black Business Trends, needed to ensure a healthier, happier, and hopefully more financially stable you.

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The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters

Sword and the Script

The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist? Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Thats the question one prospective customer a founding executive at a startup asked me a while back.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?

Agility PR Solutions

In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a historic market value drop sent shockwaves through the financial and tech industries.

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The Pitfalls of Email Marketing in 2025: What Went Wrong?

Ronn Torossian

Learn how email marketing mistakes in 2025 like poor personalization, mobile issues & spam filters hurt campaigns & how to fix them for better results The post The Pitfalls of Email Marketing in 2025: What Went Wrong? appeared first on.

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From Digital Transformation Chaos to Intelligent Autonomy: The Rise of Agentic AI

Inbound PR

Over the past few years, businesses have embraced digital transformation with the promise of exponential productivity, revolutionary customer experiences and unprecedented innovation. However, the reality has been far more complex. Instead of achieving seamless operations, many companies find themselves in a web of siloed applications and inefficient processes.

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How can communicators pitch an LLM?

Sword and the Script

The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions LLMs are becoming the new front page. The same way Google replaced the news, LLMs seem to be doing that to search. LLM stands for large language model and its effectively the infrastructure that enables generative artificial intelligence (genAI) to work.

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Building employee engagement through strategic PR and marketing

Agility PR Solutions

The relationship between companies and their employees has fundamentally shifted in recent years. Workers now seek more than just a paycheckthey want purpose, connection, and a sense that their contributions matter. PR and digital marketing teams play an instrumental role in meeting these evolving workforce needs. When executed thoughtfully, internal communications and employer branding create […] The post Building employee engagement through strategic PR and marketing first appeared on Ag

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value

5W PR

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences.

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The Evolution of Public Relations: From Spin to Strategic Communication

Ronn Torossian

Learn how public relations evolved from traditional spin tactics to modern strategic communication, with focus on authentic storytelling and digital engagement The post The Evolution of Public Relations: From Spin to Strategic Communication appeared first on.

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Communicators: Keep calm and carry on

Steve Barrett on PR

As PR teams set up rapid response task forces to navigate an unprecedented period of instability and change, they must also be the voice in the room that advocates for calm and pushes back on senior executives if necessary.

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SCAM WARNING: Fraudster ‘Marcus Donovan’ Impersonating Creative Agencies to Steal Money

Prohibition

Over the last few weeks, Ive personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agenciesincluding Prohibition PR and Trio Media. These scammers are using stolen branding, fake invoices, and false claims of employment at well-known agencies to con people on Facebook Marketplace. Their main trick?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Managing complex PR workflows: Tools and strategies for success

Agility PR Solutions

Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they cannot build relationships or drive meaningful engagement. So, how can you balance technology with […] The post Managing complex PR workflows: Tools and strategies for success first appeared on Agility PR Solutions.

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Creating Culturally Sensitive PR Campaigns for Global Success

5W PR

Public relations professionals face unique challenges when developing campaigns for international audiences. Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build.

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The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age

Ronn Torossian

Learn how media relations is evolving in 2025 with AI tools, social media platforms and personalized outreach replacing traditional PR strategies and press releases. The post The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age appeared first on.

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4 Tips To Ensure Authentic Communications: Build Trust and Improve Transparency

Notified

In our recent industry report , 57% of corporate communicators said authenticity and transparency are the biggest reasons why stakeholders trust a brand.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Coffee with a Journalist: Lizzy Lawrence, STAT

OnePitch

Lizzy Lawrence leads STAT's coverage of the Food and Drug Administration. She was previously a medical devices reporter.

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How AI is revolutionizing customer feedback for brands and marketers

Agility PR Solutions

“Clear feedback is fundamental to improvement,” as Sir David Brailsford, leader of Team Sky, put it. In today’s ever-changing world, it’s vital to constantly integrate customer feedback. With so much competition and rapid changes, businesses need to make sure theyre providing a seamless, optimized, and personalized experience for their customers.

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Data-Driven PR: How Analytics Are Shaping Modern Campaigns

5W PR

Public relations has shifted dramatically from gut instinct to data-backed decision making. PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI.

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Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability

Ronn Torossian

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#MediaMonday – Jordan Bontke

HMA Public Relations

Get to know Jordan Bontke, a reporter at ABC 15, as he joins us for the latest #MediaMonday feature. Jordan shares more on his Uplifting Arizona beat, how he got started as a reporter and more. Check it out!

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The Rise of Influencer PR: are Influencers the New Press?

Prohibition

The world of public relations is shifting, and at the centre of this change is the rise of influencers. Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication. Today, they hold the power to shape public perception, drive trends, and build trust in ways that rival traditional media outlets.

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How to create an amazing press or media kit—9 essentials to include

Agility PR Solutions

Its a business owners dream for a large publication to feature them in a news story. After all, who doesnt want high-profile press? This earned media can help bring more exposure and traffic to your brand. Plus, you get to build trust with your audience and build a strong brand reputation. Because if a reputable […] The post How to create an amazing press or media kit9 essentials to include first appeared on Agility PR Solutions.

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The Rise of Owned Media: Building Brand Authority Through Direct Channels

5W PR

Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Critical Role of Internal Communications in Building a Resilient Organization

Ronn Torossian

Learn how internal communications build resilient organizations through transparency, employee engagement & effective leadership strategies in today's evolving workplace. The post The Critical Role of Internal Communications in Building a Resilient Organization appeared first on.

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Data analytics for social media growth with Dun & Bradstreet | On Top of PR podcast

Axia PR

In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth. Tune in to learn more!

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Journalist Spotlight | Interview with Cat Lynch, Anchor for Triple M Sydney

Medianet Australia

In this journalist spotlight interview, we delve into the dynamic world of radio with Cat Lynch, a seasoned radio anchor known for her engaging presence and insightful commentary. With a career spanning over 15 years, Cat has become a familiar voice to many, navigating the ever-evolving media landscape with skill and adaptability.