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Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine
Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Carla is known for her infectious personality and passion for soulful cooking. From her unforgettable run on Top Chef to her impactful presence in media and food advocacy, Carlas journey is one of reinvention, self-discovery, and the relentless pursuit of authenticity.
In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical advancements and public awareness, ensuring that vital health information reaches the right audience in a compelling and credible […] The post The role of public relations in transforming digital healthcare first appeared on Agil
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
This year, I have earned my Ph.D in adulting, and I navigated simultaneous big-life moments that pushed me to the edge. As I moved between overlapping crises, I still had to work and I am not alone. No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn.
Media monitoring newsletters usually arent thrilling. Just a list of new mentions without context or insightful analysis. Clients and stakeholders can't be impressed with that. So, chances are, youve already started embellishing your weekly media briefings with short coverage summaries. But doing this manually can take an hour or more. Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to
Media monitoring newsletters usually arent thrilling. Just a list of new mentions without context or insightful analysis. Clients and stakeholders can't be impressed with that. So, chances are, youve already started embellishing your weekly media briefings with short coverage summaries. But doing this manually can take an hour or more. Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to
Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential. As headlines become harder to parse and narratives shift […] The post Shaping tomorrows leaders: Why teaching kids about PR matters more than ever first appeared on Agility PR Solutions.
Learn key strategies for building successful brands in today's complex market, from creating emotional connections to leveraging digital tools and avoiding common pitfalls The post Building Brands Successfully in a Complex Market: A Strategic Approach appeared first on.
Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. Ethical practices serve as the foundation for effective crisis prevention and management.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Now available exclusively to GlobeNewswire clients, a new collaboration with SWNS (South West News Service) lets you increase brand visibility in trusted, high-profile UK media outlets.
By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume The post Reframing PR in a Multipolar World: The Urgency of Global Business Acume appeared first on Culp
New research reveals how customer experience and social media engagement are driving brand loyalty in todays competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only […] The post New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences first app
Explore trends in maternal health marketing, from personalized messaging to digital tools and social media strategies. Learn how brands are improving care access and awareness. The post Navigating the Future of Maternal Health Marketing: Trends Shaping a New Era of Care and Awareness appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital market
Let’s get real…Crises are coming at us from every imaginable angle these days. Economic uncertainty, supply chain disruptions, workforce challenges, tariffs and cybersecurity threats are keeping us up at night. The type and timing of crises are unknow, but you can and should be prepared. Overview: Understand what crisis management training entails and its key components.
There aren’t many guests on the podcast who I can say “wrote the book on the topic.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance.
In the fast-paced digital world, landing pages are one of the most useful tools to capture leads, drive sales, and engage target audiences. However, not every landing page has the same performance. Their success is affected by many elements, such as mobile responsiveness, speed, design, and keyword optimization. This article will give you an overview […] The post 6 ways to maximize the performance of your landing page first appeared on Agility PR Solutions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Learn how video marketing uses storytelling to build authentic connections, drive engagement and create lasting brand loyalty in the digital age. The post How to Use Video Marketing to Tell a Story appeared first on.
Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. By analyzing metrics like engagement rates, conversion data, and audience behavior patterns, marketers can make informed decisions about content topics, formats, and distribution channels.
If youre exploring public relations for the first time or seeking to improve your approach, youre not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage. Thats a good instinct. Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR.
Youve crafted the perfect pitch - timely, relevant and packed with a compelling story. You hit send, expecting a wave of interest. But instead? Silence. What went wrong?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Public relations plays a crucial role in business success. PR professionals shape a companys reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media monitoring, and content creation. Below are 10 essential PR tools every professional should use in 2025.
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Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatters FutureFifty event this past Friday – a gathering that brought together the most forward-thinking minds shaping the future of the beauty and wellness industries. Hosted in partnership with BeautyMatter, this event was a hub of insight, innovation, and inspiration.
Axia achieves quick wins to boost your PR ROI early. When you invest in a public relations firm, you want to see results quickly. As your long-term strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment. Quick wins are not just about delivering immediate results.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Debra Whitman is a globally recognized economist and expert on aging and longevity. She currently serves as the Executive Vice President and Chief Public Policy Officer at AARP, where she leads initiatives that influence how we age, work, and live. Drawing on decades of experienceincluding her time with the Senate Aging CommitteeDeb recently authored The Second 50: Answers to the Big Seven Questions of Midlife and Beyond, addressing essential concerns we all face as we grow older.
In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the publics attention, what happens outside the courtroom can be just as important as what happens inside it. In an era where media coverage spreads instantly and social media offers a platform […] The post Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations first appeared on Agility PR Solutions.
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