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Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. William Zinsser was wrong. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. After that, comes the hard part: cutting it to three. Communicators have been following that advice since the book was published in 1976.
Black History Month is THE time to reflect on the pioneering and historical accomplishments of African Americans throughout the nation. It is also the time to chart your own course and define your footprint in the reality of life. Its time to get plugged in to Black Business Trends, needed to ensure a healthier, happier, and hopefully more financially stable you.
The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist? Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Thats the question one prospective customer a founding executive at a startup asked me a while back.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a historic market value drop sent shockwaves through the financial and tech industries.
Small companies and startups face intense competition for attention in today’s crowded marketplace. Many founders believe they need deep pockets to make an impact through public relations, but the reality tells a different story. Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution.
Small companies and startups face intense competition for attention in today’s crowded marketplace. Many founders believe they need deep pockets to make an impact through public relations, but the reality tells a different story. Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution.
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Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they cannot build relationships or drive meaningful engagement. So, how can you balance technology with […] The post Managing complex PR workflows: Tools and strategies for success first appeared on Agility PR Solutions.
Public relations professionals face unique challenges when developing campaigns for international audiences. Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build.
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Public relations has shifted dramatically from gut instinct to data-backed decision making. PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI.
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Get to know Jordan Bontke, a reporter at ABC 15, as he joins us for the latest #MediaMonday feature. Jordan shares more on his Uplifting Arizona beat, how he got started as a reporter and more. Check it out!
The world of public relations is shifting, and at the centre of this change is the rise of influencers. Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication. Today, they hold the power to shape public perception, drive trends, and build trust in ways that rival traditional media outlets.
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Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels.
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In this journalist spotlight interview, we delve into the dynamic world of radio with Cat Lynch, a seasoned radio anchor known for her engaging presence and insightful commentary. With a career spanning over 15 years, Cat has become a familiar voice to many, navigating the ever-evolving media landscape with skill and adaptability.
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