Sword and the Script
APRIL 1, 2025
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.
PR for Anyone
APRIL 2, 2025
Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Carla is known for her infectious personality and passion for soulful cooking. From her unforgettable run on Top Chef to her impactful presence in media and food advocacy, Carlas journey is one of reinvention, self-discovery, and the relentless pursuit of authenticity.
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The Resolution Blog
APRIL 1, 2025
Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?
Agility PR Solutions
APRIL 1, 2025
If youre not measuring your PR efforts, youre operating without clear insight. This means you might waste resources on campaigns that dont deliveror struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a consistent tracking schedule. And, implementing the insights you uncover to refine your PR campaigns. […] The post 10 essential PR metrics every brand should track for success first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Solo PR Pro
APRIL 2, 2025
This year, I have earned my Ph.D in adulting, and I navigated simultaneous big-life moments that pushed me to the edge. As I moved between overlapping crises, I still had to work and I am not alone. No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
APRIL 2, 2025
Media monitoring newsletters usually arent thrilling. Just a list of new mentions without context or insightful analysis. Clients and stakeholders can't be impressed with that. So, chances are, youve already started embellishing your weekly media briefings with short coverage summaries. But doing this manually can take an hour or more. Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to
PRSay
APRIL 2, 2025
Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News
Agility PR Solutions
APRIL 2, 2025
In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical advancements and public awareness, ensuring that vital health information reaches the right audience in a compelling and credible […] The post The role of public relations in transforming digital healthcare first appeared on Agil
Notified
APRIL 3, 2025
Now available exclusively to GlobeNewswire clients, a new collaboration with SWNS (South West News Service) lets you increase brand visibility in trusted, high-profile UK media outlets.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
APRIL 2, 2025
Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital market
Ronn Torossian
APRIL 3, 2025
Learn how crisis PR goes beyond damage control to focus on empathy and human connection, with strategies for building trust during challenging times The post Crisis PR The Human Side of Reputation Management appeared first on.
Culpwrit
APRIL 2, 2025
By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume The post Reframing PR in a Multipolar World: The Urgency of Global Business Acume appeared first on Culp
Agility PR Solutions
APRIL 2, 2025
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential. As headlines become harder to parse and narratives shift […] The post Shaping tomorrows leaders: Why teaching kids about PR matters more than ever first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Axia PR
MARCH 30, 2025
When parting ways with your current PR firm whether to transition to a new agency or bring PR resources in-house ensuring a seamless handoff is crucial. A smooth transition protects your brand, ensures business continuity, and minimizes disruptions to your ongoing PR efforts. While many firms promise quick and easy transitions, it often takes more than 90 days to fully make the shift.
5W PR
MARCH 31, 2025
Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation
Ronn Torossian
APRIL 3, 2025
Learn how modern music publicity has evolved with digital media and discover effective strategies for artists to build their fanbase and create lasting engagement The post Music Publicity That Works: Shaping the Future of Music Marketing appeared first on.
Buzzstream
APRIL 2, 2025
There aren’t many guests on the podcast who I can say “wrote the book on the topic.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
APRIL 1, 2025
Market downturns put investor confidence at great risk of damage. It may brew hesitation in many, making them second-guess future investments. As trust decays, businesses face an uphill battle in attracting and retaining investors. This additional strain can harm financial stability and stifle growth potential. Potent public relations strategies are companies’ best tools for rebuilding […] The post PR strategies to rebuild investor confidence after a market downturn first appeared on
Landis PR
APRIL 1, 2025
By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
5W PR
MARCH 29, 2025
The ski industry faces mounting pressure to address its environmental impact while maintaining profitability and guest satisfaction. As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.
Ronn Torossian
APRIL 2, 2025
Learn how companies can successfully rebuild their brand and regain consumer trust after a product recall through effective strategies and clear communication The post Successful Rebrand After a Product Recall appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Offleash
APRIL 1, 2025
All In on the Future of AI GTC brings together the people and technologies shaping the future of artificial intelligence. Its a space where strategy, product, and industry vision converge, and where Offleash clients continue to make their mark. For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations.
Agility PR Solutions
APRIL 2, 2025
New research reveals how customer experience and social media engagement are driving brand loyalty in todays competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only […] The post New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences first app
Axia PR
APRIL 2, 2025
Axia achieves quick wins to boost your PR ROI early. When you invest in a public relations firm, you want to see results quickly. As your long-term strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment. Quick wins are not just about delivering immediate results.
5W PR
MARCH 29, 2025
Physical casinos face mounting pressure from online gaming platforms, yet they hold distinct advantages that digital experiences simply cannot match. The sensory richness of casino floors, the social atmosphere of gaming tables, and the allure of resort-style amenities create magnetic draws for guests seeking authentic entertainment. PR professionals must spotlight these unique qualities while adapting traditional promotional approaches for modern audiences.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
APRIL 1, 2025
Learn how to leverage Snapchat marketing through ephemeral content and creative tools to reach Gen Z and millennial audiences for better engagement and sales The post Marketing on Snapchat: The Power of Ephemeral Content and Engaged Audiences appeared first on.
PR Fuel
APRIL 1, 2025
Is your business planning a big change but unsure how to explain it clearly to the public? A rebranding announcement can shape how customers see your new direction-if it’s done right. And a strong press release can make all the difference. Today we’re taking a closer look into how to craft a re… Read more The post Rebranding Announcement: How to Craft a Winning Press Release appeared first on eReleases.
Agility PR Solutions
APRIL 2, 2025
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential. As headlines become harder to parse and narratives shift […] The post testing-post-for-template-2025 first appeared on Agility PR Solutions.
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