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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

What are your memories of March 12, 2001, your launch day? Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. How has it changed from 2001 onwards? That day had at least a year's history behind.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

In addition to working for OO as we called it, I wrote some for CCJ ( Commercial Carrier Journal ), and then after the sale of the CCJ group of magazines to Randall-Reilly in 2001, for CCJ, Overdrive , and Truckers News. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Money can’t buy respect.