2001 Advertising Creativity 
Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.
Sword and the Script
MARCH 10, 2019
Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Money can’t buy respect.
PR 20/20
SEPTEMBER 21, 2017
They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Curate content.
Where the Fishermen Ain't
OCTOBER 27, 2015
In August 2001, I started blogging and writing about these and other developments. It’s Where the Creativity Is: One cannot help but be in awe at what the communities who are building these technologies and applications are imagining and bringing to life. That’s the world I want to be prepared for and help others to do the same.
Where the Fishermen Ain't
OCTOBER 27, 2015
In August 2001, I started blogging and writing about these and other developments. It’s Where the Creativity Is: One cannot help but be in awe at what the communities who are building these technologies and applications are imagining and bringing to life. That’s the world I want to be prepared for and help others to do the same.
Expert insights. Personalized for you.
94 
Let's personalize your content