Remove 2001 Remove Community Remove Consumer
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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. By 2001, the business reinvention cycle shrunk to 15 years. Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. “For

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My Segway Ride

Flatiron Communications

I soon drafted a comprehensive launch strategy that entailed first building third-party ground-up support from the scientific, civil engineering, environmental, and governmental regulatory communities. A quick and easy phone pitch secured the exclusive GMA segment and the event production group got to work on Bryant Park.

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The crisis gets personal

Stephen Waddington

Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. I‘ve started to think about the long term impact of changes in consumer behaviour that will result from the lockdown and a recession. It’s a point well made. Photo by Tutye/iStock / Getty Images.

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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

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Putting PR on the Table for Minority Students

PRSay

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. He’s likely most known for being hired by Coca-Cola in 1948 to lead the company’s postwar advertising campaign to target African-American consumers since it wasn’t a popular beverage among them at that time.