Polaris

FEBRUARY 16, 2015

3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120

Flatiron Communications

APRIL 15, 2015

Much work still had to be done, not the least of which was securing local and state regulatory approvals to even drive a Segway on the sidewalk. Dean Kamen, on the other hand, wanted to go the direct-to-consumer route with a splashy launch in New York’s Bryant Park and an appearance on “Good Morning America.”

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Communications Conversations

AUGUST 11, 2017

On one hand, I see a lot of people still working in an environment similar to 2001. FACT: Local media continues to struggle as well. FACT: The way in which Millennials consume news is increasingly fragmented. The 10 pm local news. And that’s exactly what I want to talk about today. You guessed it. New York Times.

Media Relations 87

Media Relations Media Local Leadership 87

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. However, I noticed something concerning in my professors, internship supervisors and the professionals in our local organizations. This marked my beginning into the PR profession.

Conference 60

Conference Education Public Affairs Television 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52