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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

This goes beyond crisis communications. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Brand 128
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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 139
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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. From the Credit Union Times. May 11, 2020.

Crisis 78
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time.

Software 130
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Is It Right to Sell Others Short?

Mindful Marketing

Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.

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How to be a PR Rainmaker

Solo PR Pro

Maybe the person they met three years ago at a conference, but more likely Georgia, the CEO of Crisis Communications, who sponsors the quarterly roundtable they find useful. Since 2001, successful leaders have used PIE to tackle the world’s important challenges. A firm experiences a cyber-security breach.

How To 40