A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Sword and the Script
JUNE 25, 2019
When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. They wanted print coverage and would regularly frame and display significant coverage. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative.
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