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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Branding 128
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. You are welcome to use the data or slides, but like Creative Commons, please share and share alike, and including attribution to Ned’s JOTW and Sword and the Script Media.

Survey 118
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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Click To Tweet.

Survey 89
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Whose Ideas are Whose? Protecting IP

PRSay

As practitioners for hire, it’s important to explain to potential clients why we either are not answering an RFP or why we are not including specifics for strategies, campaigns, and creative. Also, we should be clear about ownership of work product and ideas/creative, should the agreement be terminated.

Ethics 60
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Instagram Is the Rihanna of Social Networks

Cision

” – Bono, The Guardian UK, 2001. Image: Eva Rinaldi ( Creative Commons ). . “Is there anyone out there that can challenge the leadership of MySpace?” ” – Robert Young, GigaOm, 2006. “We’re back, re-applying for the job, and the job is best band in the world.”

Instagram 120
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

For those not familiar, the Job of the Week (JOTW) newsletter is a free newsletter and PR community resource listing a wide variety of corporate communications and PR job openings which has been sent every week from its beginnings in 2001. Creative Commons CC0. The newsletter is available online at www.nedsjotw.com.

Survey 81