Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Branding 105

Branding Brand Reputation Corporate 105

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

Reputation 94

Reputation Measurement Branding Brand 94

PR Conversations

JULY 24, 2018

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To I have a copy of a research and evaluation toolkit produced by PRCA, IPR (as was) and PR Week from 1999 (and updated versions from 2001 and 2003).

Publicity 46

Publicity Study Government International 46

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Maxim Behar

JUNE 12, 2024

We need to have internal receptors to check this news when we doubt any of it, how to confirm if it is true or not, or if the person we are talking to on social media is a real person. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. Fake news is also part of our lives.

Ethics 69

Ethics Social Media Travel Writing 69

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Develop ad copy and creative. Test headlines, landing pages, images and creative. “Can we automate content creation using artificial intelligence? Curate content.

Marketing 53

Marketing Software eBook Technology 53

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. It’s Where the Creativity Is: One cannot help but be in awe at what the communities who are building these technologies and applications are imagining and bringing to life. That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Corporate Technology 20