Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. This goes beyond crisis communications.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. 2) The top PR metrics and performance measures communications pros track. is notoriously difficult to measure.

Survey 118

Survey Media Relations Corporate Communications 118

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

Survey 81

Survey Industry Communications Corporate 81

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Youre right: blogrolls are static backwaters and I tend to favor those whove been blogging about public relations longer (I started in 2001) - and miss out on some new and interesting voices. PR and the power of ideas , from Richard Bailey’s PR Studies.

Facebook 91

Facebook Blogging Twitter Measurement 91

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. ” – Bono, The Guardian UK, 2001. Image: Eva Rinaldi ( Creative Commons ). percent (60 times Facebook’s engagement rate of.07 07 percent). ” – Robert Young, GigaOm, 2006.

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive.

Agency 118

Agency Trends Marketing Survey 118