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The art of smart thinking in public relations

PR Conversations

A debate on BBC Radio 4’s Woman’s Hour discussed how there is an issue with the pipeline of women who can step into senior roles because women tend to end up in HR or PR where they get no P&L experience. Would you agree – and what do you think the main challenges we face in attracting the brightest people to work in PR?

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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

Truth is the keyword, and how you will convey it is the creative part of our profession - the skill to choose the right words and express yourself so that people can understand. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. I've told this story many times.

Ethics 69
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The rise of the robots has been predicted since we watched HAL in “2001: A Space Odyssey” in what was another world in 1968.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

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