wiredPRworks

SEPTEMBER 11, 2021

On September 9, 2001, we celebrated a child’s birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children – ages 12, 9, and 7 – to get off to school. I did get to photograph the cover of the school district’s 2001 annual report. 2011 Update.

Communications 105

Communications Community Crisis Film 105

wiredPRworks

SEPTEMBER 11, 2021

On September 9, 2001, we celebrated a child’s birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children – ages 12, 9, and 7 – to get off to school. I did get to photograph the cover of the school district’s 2001 annual report. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Sword and the Script

JUNE 27, 2020

Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). One question that provided insight into how things have changed was about collaboration, especially with executive leadership. How will it change PR and communications?

Study 133

Study Publicity Survey Internal 133

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space? BCB: Great question.

Brand 111

Brand Branding Reputation Corporate 111

wiredPRworks

SEPTEMBER 11, 2018

September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life. On September 9, 2001, we celebrated a child's birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children - ages 12, 9 and 7 - to get off to school. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. StoryCrafting evolved over a series of years, based upon our journalism experience, our study of biology, social science, history and of course, marketing. One that particularly stands out came in 2000-2001, the Firestone tire crisis.

Interviews 50

Interviews Communications Storytelling Marketing 50

wiredPRworks

SEPTEMBER 11, 2016

On September 9, 2001, we celebrated a child's birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children - ages 12, 9 and 7 - to get off to school. I did get to photograph the cover of the school district's 2001 annual report. 2011 Update.

Community 40

Community Writing Education Film 40