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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

By 2001, the business reinvention cycle shrunk to 15 years. Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results. And the repercussions?

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

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How the APR Changed My Future

PRSay

I was an idea aficionado, a hard worker and an admired colleague in the executive ranks but, until I could effuse the business goals in terms of time-bound measurable benchmarks that influenced behavior change through strategic communications activities, I was stuck in a mid-level holding pattern. She earned her credential in 2001.

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How Earning Your APR Can Help You — and the PR Profession, Too

PRSay

Earning the APR in 2001 gave me credence in an office of scientists and engineers who had their PEs. It exposed all the other professionals in my office who thought of communications as a soft skill, to the very scientific and measured approach we take, and gave them a new sense of respect and understanding for the work we do.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. This goes beyond crisis communications. Also, Amazon but my husband may be reading this.).

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. 2) The top PR metrics and performance measures communications pros track. is notoriously difficult to measure.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Countering negative stereotypes The trepidation surrounding AI is significantly fueled by science fiction narratives, from the domineering HAL 9000 in 2001: A Space Odyssey to the dreaded robots of Terminator. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

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