Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Polaris

FEBRUARY 16, 2015

If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. In September 2001, I was working on a credit card launch for a Canadian bank. Respect their deadlines. Provide access to the right spokesperson. Offer interesting visuals to support your story. 3: Find the local angle.

Banking 100

Banking Media Local Survey 100

Bad Pitch Blog

JULY 28, 2008

Here’s a really stupid email pitch.” First, the pitch – which I have to say is about the dumbest I’ve seen in many months, so her name is left in (sorry Kev): [Brackets mine.] And I got to say this is the first bad pitch about cake, which I did not think was possible, since I''m all about the sweets in life! [Not

Pitching 41

Pitching Public Affairs Blogging Web 41

PRSay

SEPTEMBER 2, 2016

And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. Whether it’s to tweak your pitch. Unlike all of the other major leagues, be it in the U.S. or globally, this organization is only 23 years old. It went from being a spectacle to being a sport.

Sports 68

Sports Education Construction Television 68

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. In 2001 they made the conscience decision to move their headquarters to CITY, where they preferred the work culture. But a poorly researched media list, and a pitch aimed at a questionable target, will impact how much of this story gets told.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

MARCH 26, 2009

You will soon become an expert in the “thought-you’d-be-interested-in-this” e-mail subject, one of our favorite things to do (except, of course, in 2001, when it became the header of an e-mail containing a huge virus). This way, next time you call with a pitch, you’ve already built up a reservoir of honest respect.

Sports 41

Sports Pitching Trends Fashion 41

Bianchi Biz Blog

MAY 17, 2021

In addition to working for OO as we called it, I wrote some for CCJ ( Commercial Carrier Journal ), and then after the sale of the CCJ group of magazines to Randall-Reilly in 2001, for CCJ, Overdrive , and Truckers News. What advice do you have for PR people that want to pitch you? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Solo PR Pro

MAY 1, 2018

Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. Since 2001, successful leaders have used PIE to tackle the world’s important challenges. Underwrite a conversation – One the quickest ways to meet your “group of two hundred” is to underwrite a conversation between them.

How To 40

How To Case Study Technology Conference 40

Flatiron Communications

APRIL 15, 2015

A quick and easy phone pitch secured the exclusive GMA segment and the event production group got to work on Bryant Park. Paul Bart riding a Segway in “Mall Cop” In December 2001, Dean Kamen himself drove his invention onto the GMA set, allegedly p **g off co-host Charlie Gibson for making such a ruckus in the ABC studio.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The paradox is that fewer pitches, that are personalized, highly relevant and timely, will generally outperform mass emails and high volume. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Bad Pitch Blog

MARCH 11, 2006

Billion in 2001 (expected $2.7 Today, the mother-daughter team leads the menstrual cup category with their newly designed menstrual cup, The DivaCup™. The company is on the leading-edge of the US $2.3 Billion in 2005) feminine hygiene market and is experiencing healthy growth at 168% (2004).

Pitching 40

Pitching Internal International Measurement 40

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”.

Pitching 157

Pitching YouTube Company Community 157

Beyond PR

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? The rise of the robots has been predicted since we watched HAL in “2001: A Space Odyssey” in what was another world in 1968.

Real Estate 57

Real Estate How To Web Case Study 57

Bad Pitch Blog

JANUARY 27, 2010

You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” Hello, participants in this experiment. I hope you enjoy it and know it’s impossible not to.

Media 40

Media Wikipedia Journalism Print 40