Sword and the Script

JUNE 27, 2020

For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst. Today, it’s arguably bigger than before, and with growth in categories such as cloud, cybersecurity and collaboration, it’s arguably more important than ever. >>>

Study 139

Study Publicity Survey International 139

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. New technology is always exciting—but what makes it a good story is finding out how it makes people and companies more productive.

Meeting 94

Meeting Transportation Media Sports 94

5W PR

JUNE 11, 2024

At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Countering negative stereotypes The trepidation surrounding AI is significantly fueled by science fiction narratives, from the domineering HAL 9000 in 2001: A Space Odyssey to the dreaded robots of Terminator.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Polaris

FEBRUARY 16, 2015

Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65