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Former role: Vice president of communications and publicaffairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and publicaffairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long have you been in this job/field?
We use every tool in the PR toolbox to do that, including inbound marketing and socialmedia. An interesting aspect of our work is that we find ourselves doing more and more publicaffairs work. It requires no batteries, no assembly and no customized socialmedia platform.
People largely learn of what the government is doing through the mediabe it mainstream media or socialmedia. If you overwhelm the media if you give it too many places it needs to look, all at once, if you keep it moving from one thing to the next no coherent opposition can emerge. The Publics in Public Relations.
Disinformation is spread across state TV, socialmedia bots, paid influencers , fake news sites, comment sections, memes, and YouTube channels. Bots and online trolls are weaponised to amplify socialmedia division and solidify echo chambers and confirmation bias. Focus is the fundamental substance of democracy.
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