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How to use the Public Relations department of an advertising agency

PR Conversations

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network.

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Don’t throw the burger out with the gherkin

Mark My Words

A far cry from the cheeky childish earlier incarnation –last seen in 2002- the new Hamburglar is somewhere between Hipster and Christian Gray. Creativity is now a by-word for ideas refracted in the lens of ironic self-reference. Here it distracts from the usual disdain that McDonald’s receives from the chattering public.

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

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BIG ANNOUNCEMENT

Karen Freberg

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. I have been practicing and studying public relations ever since 2002 when I first took my class in public relations at the University of Florida. BIG ANNOUNCEMENT. Let me tell you how this book came about.

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful.

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