The Four Models of Public Relations
Doctor Spin
APRIL 30, 2023
Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” Source: The End of a Publicity Era: How Ringling Bros. Pearson Prentice Hall.
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