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Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Fall of 2002.
It''s the perfect storm for slacking--or for a little creativity. With Magoo like luck, I tried blogging in 2002. OR just head out to your nearest place of print media commerce (news stand, book store, corner joint with all the mags n papers and JOY! ) Vacations (fwiw, Laermer is in Tel Aviv. One thing that I never want to be.
Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. Follow Natalie on Twitter @npmikolich.
Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.
People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it. Because it has given us transparency.
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