article thumbnail

An Ethical, Decision-Making Model to Consider

PRSay

Bowen , now an associate professor in the School of Journalism and Mass Communications at the University of South Carolina, found in 2002. In an effort to incorporate a deontological approach to decision-making, Bowen created a practical model for PR professionals ( Journal of Public Relations Research, 2005).

Ethics 148
article thumbnail

The Norman Axiom

Doctor Spin

Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Journal of Personality and Social Psychology, 82(6), 878–902. Studies suggest that while competence garners respect, it can also lead to social penalties, such as envy and resentment.

eBook 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

article thumbnail

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. ”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) We constantly surveyed our audience in hopes of answering their biggest content marketing questions.

article thumbnail

#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

article thumbnail

Ivy Le’s Good Pitch Lands Ink in The Atlanta Journal Constitution

Bad Pitch Blog

Since 2002, GRA has evaluated the commercial potential of more than 250 inventions or discoveries at universities and awarded grants to the most promising to further develop the invention or discovery. Regards, SIG FILE It did fit the Atlanta Journal Constitution’s op-ed calendar and the story ran in December of last year.

article thumbnail

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Fall of 2002. Since the fall of 2002. Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I’m a full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. Betsy Andersen.

Apparel 106