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How to Boost PR Campaigns With Social Data

Beyond PR

Unlike other earned media channels, public relations teams cannot rank social posts by UVPM or publicity value, but instead, they rely on ranking by statistics such as social following. Edelboim has served as Cision’s President of the Americas since December 2016. Understand How Your Social Campaigns Drive Value.

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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. If they see you unraveling, it doesn’t exude a great deal of confidence.

Sports 60
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Entertainment & Sports Section New Member Spotlight

PRSay

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. Follow Natalie on Twitter @npmikolich.

Sports 62
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. How this person hones these skills though is what truly sets them apart.

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Can Johnny Depp bounce back?

Mark My Words

In What’s Eating Gilbert Grape (1993), Ed Wood (1994) and Donnie Brasco (1997), he was sealed in the public imagination as a wounded hero, personifying the ’90s grunge backlash against ’80s pop. In 2003, as Lieutenant Theodore Groves, Ellis appeared with Depp in Pirates of the Caribbean: The Curse of the Black Pearl.

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