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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Several years ago, Amazon invested in what they call the research and strategy team, now with staffers to work with customers and policymakers to make sure that they understand the company’s intentions. “At

Employee

Employee Leadership Crisis Management Viral

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan?

Crisis

Crisis How To Crisis Management Crisis Communications

ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

How to Prepare a PR Crisis Plan

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