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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

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Metaverse for Marketing: Twice the Hype?

Shift Communications

That was in 2003. When it hits, we’ll be served a huge heaping of headlines proclaiming company X’s innovative leadership because they held a sales meeting in the Metaverse, or led employees on a mindfulness retreat, or established connections with global partners, or celebrated an important milestone. Mistakes will be made.

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Not sorry to see you go – career churn and public relations

PR Conversations

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector. Volatility of consultancy sector PR careers.

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Happiness and the improvement of professional PR/communications practice 

PR Conversations

More recently a study by Shannon Bowen (published in 2003) reported surprise among public relations undergraduates that the work was less glamorous than they had expected. It also connects with the concept of customised careers where adaptive strategies are used to respond to work-related changes and meet personal needs.

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What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?

PR in High Definition

During this period, the company was led by Mike Jeffries, who once revealed in that now-famous 2006 interview that the company’s marketing strategy was deliberately exclusionary. If we look a little deeper, we see that this was not merely a surface level PR strategy – you want what you can’t have, right?