Cision

JULY 2, 2015

Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Image: winnifredxoxo ( Creative Commons ). Want to see how journalism is changing? Click here!

Journalism 120

Journalism Facebook Social Media Consumer 120

Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A blizzard had dumped a couple of feet of snow on Washington, DC as it blanketed much of the northeastern U.S.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. Follow Natalie on Twitter @npmikolich.

Sports 60

Sports Pitching Print Local 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.

Storytelling 60

Storytelling Social Media Sports Strategy 60