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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. 4 — the first day of ICON 2021. We figure that out, then communicate it. “As That’s step one.

Employee 217
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A Guide to Pride Without Pandering

PRSay

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Well, COVID-19 of course.

Employee 202
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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

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The Now and No of Engaging LGBTQ Audiences

PRSay

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. adult population does as well. Those are the highest numbers that Gallup has ever reported for our community.

Policies 166
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A Woman in Charge: Inside the PR Life of AT&T Executive Marilyn Laurie

PRSay

AT&T hired her to start an employee recycling program, based on her success in helping mount the first Earth Day celebration in New York City, followed by her production of a New York Times Sunday supplement to mark the second. It started the day before she showed up for work and continued up to and including her rise to the top.

eBook 187
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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner?

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Metaverse for Marketing: Twice the Hype?

Shift Communications

That was in 2003. When it hits, we’ll be served a huge heaping of headlines proclaiming company X’s innovative leadership because they held a sales meeting in the Metaverse, or led employees on a mindfulness retreat, or established connections with global partners, or celebrated an important milestone.