Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. However, Mother Nature had other plans on that fateful morning in 2003. Proven to get More Out of Media Relations. That’s just the way it was in 2003.

Media Relations 60

Media Relations Media Interviews Pitching 60

Communications Conversations

DECEMBER 13, 2019

Since, 2003, to be exact. Like I said, Ryan started the blog in 2003. “When Ryan started his blog in 2003, I was an avid reader because he was a friend and former colleague. I remember being impressed by Ryan’s enthusiasm for the then new media format. Because, it’s been around FOREVER!

Blogging 78

Blogging Community Agency Local 78

Bianchi Biz Blog

JANUARY 9, 2023

As a result, I’m most proud of all the team efforts I’ve been part of, such as the Detroit Free Press staff response to the Great Northeast Blackout of 2003 or our work at the City of Fenton to give voters the info they needed to decide on a twice-failed but badly needed street improvement millage. It was approved in 2021.

Automotive 73

Automotive Groups Meeting Technology 73

Bad Pitch Blog

APRIL 29, 2011

Pitch Much? I''ll just note that, while I''m all for having a knees up, events like this make media relations of any kind, well, impossible. It''s been genuinely entertaining to watch nearly every media outlet under the sun try to make a unique relevant angle to the nuptials. Ever heard of time shifting? Suck it.'

Pitching 45

Pitching Media Relations System Resources 45

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. On September 25, 2006, CLIENT was placed in the number 9 position on the CITY Business Journal’s List of Fastest-Growing Private Companies, with a revenue growth of 311 percent since 2003. Think again. Some colleges are Greek-free.

Pitching 40

Pitching Energy Newspapers Education 40

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. Whether it’s to tweak your pitch. It was a really great time to be a part of the organization. Don’t take no for an answer.

Sports 68

Sports Education Construction Television 68

Bianchi Biz Blog

AUGUST 7, 2023

I got a call from the New York Daily News letting me know that the 2,000 th soldier killed in combat in Iraq since the beginning of the 2003 invasion had just been confirmed, and that he was from my town and his mother wouldn’t talk to them. I started professionally in 2003 as an intern at a small Birmingham, Ala.

Journalism 78

Journalism Meeting Newspapers Media 78