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We live in an age where, according to Google CEO Eric Schmidt , “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” Consequently, news consumption is becoming more individualized, biased towards a person’s pre-existing viewpoints, and less impartial.
I was able to jump in there with the mediarelations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. It was a really great time to be a part of the organization. Follow Natalie on Twitter @npmikolich.
If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or MediaRelations department. Which sports public relations, marketing or event moment are you most proud of and why? First, I never try to play “Monday Morning Quarterback.”
Externally, you are the face of the organization, and media and others will pick up on little things in your demeanor,” added Gulkis who was the former Director of MediaRelations for the Miami Dolphins and assisting the Dolphins communication team the day of Fernandez’s tragic death. Follow Natalie on Twitter @npmikolich.
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