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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

She was the recipient of three of the highest awards in PR teaching and research: PRSA’s Outstanding Educator in 2004, the PRSA Foundation’s Jackson, Jackson & Wagner Behavioral Science Prize in 1999, and the Pathfinder Award in 1995 from the Institute for Public Relations in recognition of lifetime achievement in PR research.

Education 157
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5 Great Girl-power PR campaigns you may have forgotten

5W PR

Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.

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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Ifill also co-anchored the PBS NewsHour with Judy Woodruff and made history as the first Black woman to moderate a vice-presidential debate in 2004 and 2008. Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week.

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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Today’s PR professionals are a little embarrassed by Edward Bernays and his propaganda stunts, but – aside from the toxic image the cigarette industry later took on – are modern campaigns really that different?

Corporate 189
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. We’re not just looking at Black people and saying, ‘You have to stick up for yourselves.’

Community 188
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Mike Tyson v Jake Paul is the apex event of content masquerading as sport

Mark My Words

It sells a myth that wasn’t even close to being a reality in 2004, let alone 2024: namely that Tyson is one of the most ferocious warriors alive, not a 58-year-old who lost 26lb in May after an ulcer flare-up that left him throwing up blood and defecating tar. Instinctively, as I told Borkowksi, I hate the idea. Most boxing fans do.

Sports 60