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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign.

Data 292
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. We’re not just looking at Black people and saying, ‘You have to stick up for yourselves.’

Community 189
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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Today’s PR professionals are a little embarrassed by Edward Bernays and his propaganda stunts, but – aside from the toxic image the cigarette industry later took on – are modern campaigns really that different?

Corporate 189
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Mike Tyson v Jake Paul is the apex event of content masquerading as sport

Mark My Words

It sells a myth that wasn’t even close to being a reality in 2004, let alone 2024: namely that Tyson is one of the most ferocious warriors alive, not a 58-year-old who lost 26lb in May after an ulcer flare-up that left him throwing up blood and defecating tar. Instinctively, as I told Borkowksi, I hate the idea. Most boxing fans do.

Sports 60
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Measurement Commission at 25

Institute for Public Relations

It’s hard to imagine 2004. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Ifill also co-anchored the PBS NewsHour with Judy Woodruff and made history as the first Black woman to moderate a vice-presidential debate in 2004 and 2008. Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week.