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Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.
She was the recipient of three of the highest awards in PR teaching and research: PRSA’s Outstanding Educator in 2004, the PRSA Foundation’s Jackson, Jackson & Wagner Behavioral Science Prize in 1999, and the Pathfinder Award in 1995 from the Institute for Public Relations in recognition of lifetime achievement in PR research.
Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.
Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Today’s PR professionals are a little embarrassed by Edward Bernays and his propaganda stunts, but – aside from the toxic image the cigarette industry later took on – are modern campaigns really that different?
Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. We’re not just looking at Black people and saying, ‘You have to stick up for yourselves.’
It’s hard to imagine 2004. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.
Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What is the current state of companies regarding LGBTQ acceptance?
Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. On November 13, she wrote a column in the Washington Post in which she said Cosby “brainwashed me into viewing him as a father figure, and then assaulted me multiple times.”. Her revelations were nothing new. She settled the suit out of court for an undisclosed amount.
” • Deborah Radman, APR, Fellow PRSA, class of 2004: “Gratitude is the root of happiness. Therefore, be seen, be known, participate, share, give back, lead. It’s time-consuming work, but the payoff is well worth the effort.” In context, it means: Be grateful for everything that comes your way professionally.
Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. Thought leadership. What is it? Why is it important to a public relations or marketing communications program?
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In this post, I’ll share three of the mistakes we commonly see executives make—and offer advice to help prevent them. They’re Too Focused on Internal Structure.
A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004. Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.
Take the example of Michael Phelps, the legendary American swimmer who dominated his sport starting with the 2004 Olympic Games in Athens. Considering the large sums of money invested in these partnerships, and their impact on brand image, it is essential to identify all potential risks, and your corresponding level of tolerance.
A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism.
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In this post, I’ll share three of the mistakes we commonly see executives make—and offer advice to help prevent them. They’re too focused on internal structure.
Roger worked as a Senior Advisor at the firm since 2004. In a twist of fate Steve has spent the past six months working with Roger at APCO Worldwide as managing director of its London office. I introduced Roger and Steve via email last Summer. I regret that the three of us will never get together.
By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall.
By time (search within a customized date range – minimum: past hour, maximum: since 2004). If we go to the Google Trends Explore page ( google.com/trends/explore ), our sorting options become more robust. We can sort by the following criteria: By country (or worldwide). By category (arts and entertainment, sports, health, et cetera).
Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it.
Further reading Organise your Life the Downing St Way , BBC, Giles Wilson (25 May, 2004) Gartner Magic Quadrant for Content Marketing Platforms , Gartner, Kirsten Newbold-Knipp, Christopher Ross and Stephen R. They joined a conversation on Twitter about news calendar technology and workflow and helped inform this article.
In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. That’s not just lip service.
In fact, 2020 is the only year in which I have not visited my favorite islands since 2004, when I first set foot there and fell in love with nature, the beaches, the sun, but most of all - the people. I was last in the Seychelles in 2019, I plan to be there, if all goes well, at the end of April this year.
I don’t think they had any clothes on either,” recalled one witness, Polly Bradford, in 2004. The event happened because Michael Eavis “was obsessed with Archaos, who between 1989 and 1992 were the most radical and life-changing act for many people, me included”, Borkowski says. It makes stencilling cows seem tame.
Erik Deutsch is principal of ExcelPR Group , a Los Angeles media strategy firm that he founded in 2004. “We also built a positive relationship with top social media influencers who now have an authentic connection to the Princess Cruises brand.”. Twitter: @ErikDeutsch. Email: erikd@excelpr.com.
Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I also review new vehicles. Describe the craziest or most fun story you have written.
Flow is a city festival in August that has been organized in Helsinki annually since 2004. Located in the Eastern Finland town of Savonlinna it gathers large crowds and groups of decision makers every year in July to this beautiful lakeside castle town. A good place to connect and meet contacts. Flow has done extensive environmental work.
Facebook, mind you, didn’t launch until 2004. Though the tech was bleeding edge, and SL had proven a commercial appetite for it, it was perhaps too early, as many innovative concepts have experienced. Except we can imagine, because we’ve been there already. 20 years ago.
May 12, 2004: 2 for 1. And I haven’t even mentioned the best part: The stock has had five good splits to date: September 2, 1997: 3 for 2. August 3, 1998: 2 for 1. February 8, 1999: 2 for 1. February 14, 2000: 2 for 1 (Happy Valentine’s Day, shareholders). In a nutshell, if you had thrown a HUGE chunk of change at Yahoo!
In 2004 Greg Jarboe and Southwest Airlines won the Golden Ruler of Measurement Award for showing how much ticket revenue was generated by Greg’s SEO-optimized press release. Sorry Media Source, but you are about two decades behind the times.
The most fun was a feature I wrote about the “Right to Repair” around 2004. There’s plenty of innovation going on with diesel and alternative fuels, yet it’s in the background as electric and autonomous vehicles are grabbing the headlines. Describe the craziest or most fun story you have worked on.
When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded.
As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure. What immediately went through my mind is, yeah 2004. That’s 16 years ago.
She was president of the Chartered Institute of Public Relations (CIPR) in 2004, leading it to Chartered status , and was awarded the Sir Stephen Tallents Medal in 2009 for her outstanding contributions to the profession.
In September 2004, Petroleum appointed A&A to perform certain steelworks at its main Soldado oilfield. What happened in the case? The facts of the case are relatively simple and will be familiar to most practitioners. A&A agreed to carry out the works for a specified contract price.
In 2004 I received an offer from the Seychelles Ministry of Foreign Affairs and an invitation to visit them. Since 2004 there has been an Association of Honorary Consuls. Only then does the Bulgarian Ministry of Foreign Affairs issue a document called an "exukatur", which in effect officially enters the office of Honorary Consul.
Candee reached out to me in about 2004 with a simple ask: volunteer with the PRSA programming committee. Candee Wolf, Founder, Wolf Olson Communications. Candee Wolf is probably one of two people, professionally, who have changed my life the most. And, it all started with a cold call. But, the timing was perfect.
It sells a myth that wasn’t even close to being a reality in 2004, let alone 2024: namely that Tyson is one of the most ferocious warriors alive, not a 58-year-old who lost 26lb in May after an ulcer flare-up that left him throwing up blood and defecating tar. Instinctively, as I told Borkowksi, I hate the idea. Most boxing fans do.
First – from the beginning days, when it was created, sometime in February 2004, Facebook has grown to be the freest media to date, all of this simply because everyone and anyone owns that medium and can write whatever they want on it. A whole mass of intellectuals around him, however, approvingly nodded.
First – from the beginning days, when it was created, sometime in February 2004, Facebook has grown to be the freest media to date, all of this simply because everyone and anyone owns that medium and can write whatever they want on it. A whole mass of intellectuals around him, however, approvingly nodded.
From: Tracey Lyles Sent: Monday, December 20, 2004 5:06 PM To: Reporter who was incensed to send me before Kevin and I commenced BPB. December 20, 2004 – This past Friday evening, December 17, 2004, marine David Battle and wife Devann were greeted at the Robbins Bros. I rarely use this to denounce PR people but: How dare she?
A remote-work experiment Carabiner was founded in June 2004, largely as a remote-work experiment to see if high-performing teams could be virtually assembled to meet client needs without the real-estate overhead, long commutes and nine-to-five hours of traditional agencies. But can agencies thrive solely through remote work?
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