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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. Entry level roles demand work experience.

Industry 153
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Many of those images show up in magazines, newspapers and blogs, she says. Create High-Quality Assets.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),

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Turn Off the Cloaked Reporter in this Transparent World

Bad Pitch Blog

The right comment on the right blog can have a bigger impact on the bottom line than an uninteresting quote in some shrunken newspaper! The trust you worked hard to build has been chipped away because of one blindfolded move you could have avoided by just saying no. Elevated egos have missed the boat.

Report 43
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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

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Exposing PR’s weaknesses

PR Conversations

First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams.