Remove 2004 Remove Blogging Remove Print
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. Entry level roles demand work experience.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Cover photo by Jerry Silfwer ( Prints / Instagram ). This post was originally published on Forget “Better PR” — The PR Industry Needs Education ">Doctor Spin | The PR blog. Let me explain: Table of Contents.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

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Rebirth: LEGO

The Hoffman Agency

The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Let’s set up a T-shirt printing department. It’s a huge turnaround from 2004, and epitomises the ‘rebirth’ plot perfectly. The post Rebirth: LEGO appeared first on "What's HAppening" Blog.

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Exposing PR’s weaknesses

PR Conversations

We see this almost everywhere that PR is discussed online (and often in print too). The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).