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3 Craft a compelling narrative A successful PR campaign requires a story to back it up. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. MANAGE YOUR PR CAMPAIGNS WITH PROWLY #4 Use multiple channels Some of the most famous PR campaigns became popular through sheer power of presence.
“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661. link] 2 Broom, G.,
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