PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 264

Ethics Automotive Conference Technology 264

Prowly

FEBRUARY 18, 2025

This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. 3 Craft a compelling narrative A successful PR campaign requires a story to back it up.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. million over five venture rounds since 2004. Cision releases internal DE&I report.

Software 87

Software Pitching Internal International 87

Bad Pitch Blog

FEBRUARY 20, 2006

Check out his good pitch and stay tuned to see why it doesn’t suck. -- From: GOOD PITCH Sent: Wednesday, May 5, 2004 5:28 PM To: Jonathan Wilde Subject: Story Idea: What if Darth Vader was a Maxim Intern Dear Mr. Wilde, Can you imagine the mayhem of having Darth Vader on the Maxim staff? Incessant demands for extra-long lunch breaks.

Pitching 40

Pitching Ethics Creativity Web 40

Mindful Marketing

NOVEMBER 30, 2018

When e-cigarettes first hit the market in 2004 , there was a sense of optimism: ‘Here’s a safer way for smokers to satisfy that desire and hopefully kick the habit entirely.’ .” If Juul and the others can’t show how they’ll do a better job keeping minors from vaping, they will need to cease selling.

Chemicals 50

Chemicals Viral Consumer Retail 50

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. It is to make profits transparently.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. It was not a hard internal sale. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60