Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times. I am a utility nerd.

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Ethics How To Employee Company 96

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI.

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Maxim Behar

JULY 26, 2023

Then I wrote Bulgaria's first Standard for Business Ethics. But then in 2004 we had a very long conversation and a few days later when he went home to Seychelles, he called me and said, "I want you to represent us in Bulgaria, I want you to give us advice, work with us, for us." You can watch the whole interview here.

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Maxim Behar

NOVEMBER 15, 2023

In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. You can watch the whole interview here. It is to make profits transparently. What is this position?

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Hotels Newspapers Journalism Ethics 64

Maxim Behar

SEPTEMBER 3, 2023

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. This photo is very interesting the daughters of Ernesto Che Guevara who I interviewed in the mid-80s. This photo is very interesting the daughters of Ernesto Che Guevara who I interviewed in the mid-80s. In the meantime, we slice the onion very carefully.

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Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

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Corporate Interviews Community Newspapers 60

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

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