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A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our mediatraining sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?
This is a guest post by Brad Phillips , author of The MediaTraining Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more mediatraining tips? They Say Too Much.
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