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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

” • Deborah Radman, APR, Fellow PRSA, class of 2004: “Gratitude is the root of happiness. Whether it was media relations early on in my career or starting Pineapple later on, I am continually reminded that positive outcomes are the result of being polite and being persistent.

Energy 141
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The 3 Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate), and tight.

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The Three Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate) and tight.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. We need to create a larger pipeline of practitioners by creating greater awareness for the profession as a career in schools.

Industry 153
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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. That study was discredited by 2004 and fully investigated and retracted by 2010. The anti-vaccine community has had to shift their loyalties over time.

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The four Ps of public relations leadership

PR Conversations

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.