The Evolution Of Corporate Social Responsibility In PR: A Snapshot
ImPRessions - Crenshaw Communications
MARCH 7, 2018
In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?
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