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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?

Corporate 189
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Further reading Organise your Life the Downing St Way , BBC, Giles Wilson (25 May, 2004) Gartner Magic Quadrant for Content Marketing Platforms , Gartner, Kirsten Newbold-Knipp, Christopher Ross and Stephen R.

Tools 203
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology.

Meeting 96
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. The most fun was a feature I wrote about the “Right to Repair” around 2004. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I started writing for my college newspaper and freelancing in 1984 and got my first full-time editorial job in 1988 right out of college, as editor for Installation News (now Mobile Electronics ) at Bobit Publishing.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The chair of the PRCA's Climate Misinformation Strategy group and Don’t Cry Wolf CEO John Brown has cited BP’s campaign in 2004 to promote individual carbon footprints as an example of this issue.

Industry 153