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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. . #3 Craft a compelling narrative A successful PR campaign requires a story to back it up.

Examples 104
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’. News has a finite shelf life.

Tools 203
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. The chair of the PRCA's Climate Misinformation Strategy group and Don’t Cry Wolf CEO John Brown has cited BP’s campaign in 2004 to promote individual carbon footprints as an example of this issue. It works to be fair.

Industry 153
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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. That study was discredited by 2004 and fully investigated and retracted by 2010. The anti-vaccine community has had to shift their loyalties over time.