Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 179

Media Relations Media Print Software 179

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. Entry level roles demand work experience.

Industry 153

Industry Publicity Agency Community 153

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. I did go back to work at Fleishman Hillard for a summer while in grad school (2004). How long have you been in this job/field? How long did you work in the PR field? Five years.

Apparel 106

Apparel Public Affairs Corporate Training 106

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. Kirill Asenov writes “One question gives me no peace. I started creating news with the idea of making products and people more popular in the media.

Hotels 64

Hotels Newspapers Journalism Ethics 64