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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release!

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Behind the Headlines with ProPublica’s Dan Golden

Cision

A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. If you’re skeptical, curious, enjoy writing, and have a social conscience, you should consider a journalism career. Rapid Fire Round.

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10 Tips to Become More Likeable

Cision

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Barker writes that the most important aspect of demonstrating compassion is “doing.”

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8 Ways to Make Your Press Release More Effective

Cision

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. How to Write a Press Release. Write better news releases: 6 common mistakes and how to avoid (or fix) them.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

The most fun was a feature I wrote about the “Right to Repair” around 2004. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing. As a child early in elementary, I hated reading!

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I also work with clients on conference programming and event strategy.