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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher. Now we leave it to you. References.

Education 270
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher. Now we leave it to you. References.

Education 100
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Well Done PR Stories are Rare

Bad Pitch Blog

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version). What made them captivating?

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48
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The Bare Ass Booze Pitch

Bad Pitch Blog

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

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The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’ve been crafting various strategies for many organisations since 2005. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street PR Strategy.