Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. There’s a sense of coming home — of being in the right place at the right time. My favorite book is….

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.

Television 112

Television Writing Video Storytelling 112

Bad Pitch Blog

MARCH 22, 2010

5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? And surely there is some news that might be more effective pitched in video format. Your news has already been vetted at this point and in certain cases it can help create momentum. 4) Bullet Point: Can you get your news across in a sentence or two?

Infographics 98

Infographics Energy YouTube Mobile 98

Bad Pitch Blog

MAY 7, 2006

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch? It''s all about the visuals.

Pitching 40

Pitching Blogging Small Business Media Relations 40

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. They were creative, simple to understand, colorful and told from a unique perspective. Can you say this about every one of your last 12 media pitches?

Pitching 40

Pitching Print Creativity Local 40

PR Conversations

APRIL 27, 2017

Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005.

Blogging 58

Blogging Writing Pitching Storytelling 58

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.

Reputation 60

Reputation Groups Exercises Energy 60