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An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In employing this model, PR professionals can approach decision-making regarding communication and relationship management efforts in an ethical manner.

Ethics 147
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166
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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners.

Publicity 167
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Owning public relations as a management discipline

Wadds Inc.

Its purpose, set out in a Royal Charter in 2005, is to promote professional public relations to practitioners and public understanding. These include an ethical code, education, training, and qualifications. The CIPR celebrates its 75th anniversary this week. It’s a long-term project.

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Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. Aligning a brand with a political party is a tricky business.

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Framing in PR: How To Bypass Confirmation Bias

Doctor Spin

Offer choices that lead the audience to reconsider their preconceived notions, such as presenting an environmentally friendly, ethical, and cost-effective option. Highlight different product or service attributes that may not have been previously considered to alter public perception. Framing of choices. Framing of actions.

How To 52